Video: Explore the new GRS Access public features in action.
WINNIPEG, June 12, 2013 /CNW/ - With retirement savings increasingly top
of mind for many Canadians, the need for convenient access to clear,
concise information is more important than ever. In response,
Great-West Life has redesigned the public-facing sign-in pages on GRS Access, the company's secure, transactional website, to enhance the online
experience for all users.
"We've learned that while many plan members are interested in their
retirement, some may become overwhelmed by the decisions they need to
make, which can lead to procrastination and inaction," says Jeff
Aarssen, Vice-President of Group Retirement Services Sales & Marketing
for Great-West Life. "We've implemented new public features as part of
our ongoing commitment to help simplify the retirement planning process
for members. Our goal is to elevate the online experience so members
will be more encouraged to use the wealth of online tools and resources
available to help them plan and achieve retirement savings success."
Updates to public-facing GRS Access sign-in pages include:
A fresh look with improved navigation and sign-in function from every
page, making it more intuitive for plan sponsors, members, advisors,
brokers and consultants to find the information they need.
Responsive design makes the pages accessible from desktops, tablets and
New multimedia resources include videos, interactive maps and more, to
serve different learning styles, with added features to facilitate
social sharing via email, Facebook, Twitter, LinkedIn or Google+.
A new video highlights the tools and resources members can access once they have
Registered users can still sign in with the same Access ID and password,
and as always, can personalize the home page to display the information
most important to them. This feature helps to increase member
engagement, which in turn can help encourage members to set, monitor
and achieve their retirement and savings goals.
To see the new public features in action, watch this video or visit www.grsaccess.com.
About Great-West Life
Great-West Life administers over 17,000 group retirement plans and over
1.3 million member accounts, representing over 30 per cent of capital
accumulation plans (CAPs) offered by insurers in Canada. In the United
States, Great-West Financial is the fourth-largest group retirement
plan record keeper based on total participants, and Putnam Investments
adds to the organization's North American presence in this market.
Video with caption: "Video: Explore the new GRS Access public features in action.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130612_C6478_VIDEO_EN_27913.mp4&posterurl=http://photos.newswire.ca/images/20130612_C6478_PHOTO_EN_27913.jpg&clientName=Great%2DWest%20Life%20Assurance%20Company&caption=Video%3A%20Explore%20the%20new%20GRS%20Access%20public%20features%20in%20action%2E&title=GREAT%2DWEST%20LIFE%20ASSURANCE%20COMPANY%20%2D%20Great%2DWest%20Life%20enhances%20online%20experience%20for%20group%20retirement%20services%20plan%20members&headline=Great%2DWest%20Life%20enhances%20online%20experience%20for%20group%20retirement%20services%20plan%20members
Image with caption: "GRS Access introduces a fresh look with improved navigation and sign-in function from every page. (CNW Group/Great-West Life Assurance Company)". Image available at: http://photos.newswire.ca/images/download/20130612_C6478_PHOTO_EN_27743.jpg
SOURCE: Great-West Life Assurance Company
For further information:
Marlene Klassen, APR
Assistant Vice-President, Communication Services