Eastlink unveils first flight of modern retail stores - New design focused on a fully connected customer experience

HALIFAX, June 18, 2012 /CNW/ - Shortly after unveiling its new, modern brand identity, Eastlink has officially opened the doors to the first four of several new and updated retail locations slated for Nova Scotia and Prince Edward Island.

Phase one of the company's new retail environment includes new locations in Bedford (Sunnyside Mall and Hemlock Square), Truro (Truro Mall) and a major renovation to its MicMac Mall location in Dartmouth.

"The expansion of our retail footprint reflects Eastlink's continued growth as one of the industry's leading telecommunications providers," says Lee Bragg, CEO Eastlink. "We're more focused than ever on providing the best customer experience possible.  As we make the foray into the wireless market, the addition of these new locations makes Eastlink even more accessible."

The new retail environment is designed to promote a warm, inviting and family-friendly atmosphere. Parents of young children can experience Eastlink's video entertainment services in the comfort of a home theatre-like setting, while the little ones enjoy a kid zone designed with them in mind.

In addition to the new look, Eastlink's new locations offer a larger, more open concept to facilitate a highly interactive, hands-on experience of all the company's products and services, which will soon include Eastlink's much anticipated wireless products later this year.

"When we designed the new retail environment we did so with the objective of inviting our customers to experience the full range of what we have to offer like OnDemand, HD, 3D and Whole Home DVR, and have fun doing it," says Bragg.

"Soon, our customers will be able to enjoy that same experience with our wireless products, which we expect will be very popular bundled with our existing products and services."

Eastlink's knowledgeable and professional retail staff is equipped with the tools to manage all customer needs and inquiries from hands-on product demonstrations to traditional account services.

"That means every retail team member is capable of introducing our customers to the latest video entertainment and communications products, finalizing sales, processing billing transactions, and managing equipment upgrades and pickups," explains Bragg.

Eastlink is busy finalizing the next round of new retail store openings, which will further grow our retail footprint in Nova Scotia and PEI.  Stay tuned in the weeks and months ahead for more details on locations.

About Eastlink

With more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Powered by a state-of-the-art fibre optic network, Eastlink's advanced services include Multi-Room DVR, Video OnDemand, HD and 3D programming, High Speed Internet scalable to 200 Mbps, competitive local and long distance telephone services, and exclusive locally-produced programming via Eastlink TV. Eastlink has been recognized as one of Canada's 50 Best managed Companies for six years running.



Image with caption: "Eastlink's new modern, full connected retail environment. (CNW Group/EASTLINK)". Image available at: http://photos.newswire.ca/images/download/20120618_C9774_PHOTO_EN_15235.jpg

Image with caption: "Eastlink's family friendly environment in the new retail stores. (CNW Group/EASTLINK)". Image available at: http://photos.newswire.ca/images/download/20120618_C9774_PHOTO_EN_15236.jpg


For further information:

Media Contact:
Jill Laing, Public and Media Relations
Phone: (902) 446-1939
email: jill.laing@corp.eastlink.ca

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