During COVID-19, SodaStream Bubbles Up to Show Support for Pride With Limited Edition "For the Love of Tomorrow" Bottles
The Reusable Pride Coloured SodaStream Kit
Rallies Canadians to Take a Stand for a Better Tomorrow
TORONTO, June 15, 2020 /CNW/ - SodaStream, the world's leading sparkling water brand, part of PepsiCo, is releasing a limited-edition "For the Love of Tomorrow" kit, featuring pride coloured reusable items in support of a better future for both the LGBTQ+ community and our planet.
When Canadians purchase this kit they will be giving back twice. Firstly, to Pflag Canada, Canada's only national organization that offers peer-to-peer support to help with issues of sexual orientation, gender identity and gender expression, which will receive all sales profits. Secondly, to our one and only planet, by going reusable and avoiding single-use plastic waste.
"SodaStream is proud to be supporting Pride this year, showing its love for both people and the planet," says Rena Nickerson, General Manager, SodaStream Canada. "This summer, as many Pride events are being cancelled around the world, rallying for a better tomorrow is more important than ever. With 100% of 'For The Love of Tomorrow' kit sales going to Pflag Canada, SodaStream welcomes Canadians to join them in supporting the LGBTQ+ community and reducing their use of disposable plastic to make world a better place."
SodaStream has been supporting Pride with strong acceptance messages for many years. Last year's celebrations included a very emotional video featuring same-sex couples throughout time with the message "what if we never had to hide". The star of this video was a strong woman, transgender from the very traditional Bedouin village of Rahat, where the Company's global factory is located.
The "For the Love of Tomorrow" kit includes SodaStream's newest 0.5L dishwasher safe reusable bottle, a reusable bag and a reusable straw, in bright Pride colours. The kit itself is made of recycled carton.
The limited-edition kits are sold exclusively online at sodastream.ca and retail for $29.99.
About SodaStream
SodaStream, part of PepsiCo, is the world's leading sparkling water-maker brand. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, as they help save the planet. Sodastream bubbles are better for the consumer - healthy, easy to make, light to carry - and better for the planet - replacing thousands of single use plastic bottles with one reusable SodaStream bottle. Products are available at more than 80,000 retail stores across 46 countries. To learn more about SodaStream visit www.SodaStream.ca and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube.
SOURCE SodaStream Canada
Carrie Rotenberg, [email protected]
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