Danone's Silhouette yogurt line takes innovative turn in new weight management paradigm

Goodbye self-deprivation, hello pure enjoyment!

MONTREAL, Jan. 22, 2013 /CNW/ - More and more, women have started to question diet gimmicks and the need to deprive themselves of certain foods. Instead, women have become increasingly receptive to messages about health and, above all, the pleasure of eating. In this time of changing attitudes towards weight management, Danone is proud to announce its newly redesigned Silhouette product line, including a new flagship product, Silhouette Greek yogurt - with no added sugar and twice the protein⁽¹⁾, it has only 50 calories per 100 g serving. With its recent revamp, the Silhouette yogurt line is now gelatine free, with no artificial flavours or colors.

A new wave in weight management

Women are now looking at weight management from a more constructive and permissive view. While many of them are still not satisfied with their weight, they want to shift the focus away from losing weight, at all costs, in favour of striking a balance between eating right and eating enjoyably. These savvy women are looking for more natural, nutrient-dense products with fewer empty calories. They are becoming more aware of the key role that protein plays in satiety, weight management and muscle recovery. This is particularly important when it comes to finding nutritious foods for snack-time or after training.^(2,3)

The new Silhouette Greek yogurt: compatible with the needs of women

The new Silhouette Greek yogurt is distinct from other yogurts on the market because it contains no added sugar while still offering all the characteristics of a high-protein Greek yogurt. As Danone Marketing Director Catherine Fortier points out, "Silhouette Greek has an enviable nutritional profile with 50 calories per serving and half of those calories coming from protein." It comes as no surprise that nearly 90% of the women who tested the product enjoyed it and recognized that Danone's Silhouette Greek would help them maintain a healthy weight.⁽⁴⁾ The stirred Silhouette Greek yogurt has a rich and creamy texture, and comes in five delicious flavours: Vanilla Twist, Strawberry Kiss, Refreshing Apple, Tropical Delight and Berry-licious. Consumers can now nourish both body and soul with a healthy product that is deliciously thick, creamy and sure to satisfy.

The new face of Silhouette

Inspired by women across Canada, Danone's completely redesigned Silhouette yogurt line meets female consumers' expectations and needs better than ever before. The redesigned Silhouette yogurt line still has no fat or added sugar—but now contains no aspartame, gelatin, or artificial colours or flavours. It boasts a creamy texture, offering the perfect blend of pleasure and healthfulness. "With this reinvented line, Danone is ready to join women consumers in this new wave, which represents a profound shift in our society's attitudes towards weight management.  The new line has a fresh new packaging and will be available in grocery stores across Canada starting on January 28, 2013", concludes Catherine Fortier.

About Danone Canada

Danone Canada Inc. is a member of Danone Group, a world leader in the agrifood industry. As a manufacturer and distributor of quality products combining superior taste with healthy ingredients, Danone is today Canada's largest producer of yogurt and other fresh dairy products. Danone's mission is to bring health through food to as many people as possible. For more information, please visit www.danone.ca.

References

(1) Contain twice as much protein as regular Danone stirred yogurts.
(2) Westerterp-Plantenga, M.S.; Lemmens, S.G.; Westerterp, K.R. "Dietary protein - its role in satiety, energetics, weight loss and health." Br. J. Nutr. 2012 Aug.; 108 Suppl. 2: S105-12.
(3) Kreider, R.B.; Campbell B. "Protein for exercise and recovery." Phys. Sportsmed., 2009 Jun.; 37(2): 13-21.
(4) Cintech Agroalimentaire on behalf of Danone Canada Silhouette.

SOURCE: DANONE CANADA

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Pamela Singh
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