Video: Pampers O Canada, Baby! 60 second anthem for Canada Day
Video: Giant Tourism BC Vending Machine comes to San Francisco.
TORONTO, May 8, 2013 /CNW/ - A year-and-a-half after a major re-brand
and re-launch, Citizen Optimum has been named Canadian Agency of the
Year by The Holmes Report, a global standard bearer for the public
relations industry. The award recognizes the agency for its growth in
both size and scope, citing the expansion of revenue, clients and
"Our new brand has been a boost, but there's more to the story than a
different logo," said Citizen Optimum's general manager, Nick Cowling.
"I've always been proud of the work we've done, but we've clearly found
a new gear. Even before we changed our name, we introduced new people,
new expertise, and a new spirit of enthusiasm for our trade - in all
its growing variations."
The company also received a Gold Sabre award for their work with Tourism
British Columbia. The award - one of two nominations for Citizen
Optimum - was presented at this week's global Sabre Awards gala in New
Citizen Optimum has been a long-term force in the consumer public
relations realm, boasting a long-standing relationship with Procter &
Gamble and an unmatched list of retailer clients. Over the past two
years, the agency formally expanded to offer corporate and public
affairs services, and, in 2012, created specialist teams focused on
editorial, social media and content creation.
"We've grown our team, we've grown our offering, and great client work
has followed very naturally," said Cowling. "As our industry takes
shape around the growing art of conversation-making, our agency has
similarly rounded into form."
Illustrating the variety of its work, since re-branding, Citizen Optimum
has won new partnerships with the following clients: Bayer, Capital
One, Egg Farmers of Canada, Sleeman Breweries Inc., Best Buy Canada
Inc., Future Shop, Trinity Developments, CitiCore Developments,
American Medical Systems, Maple Leaf Foods, Calloway REIT, and Procter
& Gamble Corporate. This work has included public relations, social
media and digital content, community and influencer strategies, public
affairs, and a range of corporate communications mandates.
Citizen Optimum links:
• Link to Citizen Optimum Facebook Page
• Join the conversation on twitter @CitizenOptimum and use #CitizenAOY
About Citizen Optimum:
An award-winning agency with industry-leading growth, Citizen Optimum
offers strategic PR and communications counsel to some of the nation's
best-known brands, corporations and not-for-profit organizations.
Citizen's business model and operations are structured to serve and
support the business success of its clients through communications that
are pragmatic, creative, innovative, and - most of all - effective.
Citizen Optimum, with offices in Toronto, Vancouver, Montreal and
Quebec City, is part of Citizen Relations, a global firm with offices
in Canada, US and Europe.
Video with caption: "Video: Pampers O Canada, Baby! 60 second anthem for Canada Day". Video available at: http://www.youtube.com/watch?v=aJWalVsgcq8
Video with caption: "Video: Giant Tourism BC Vending Machine comes to San Francisco.". Video available at: http://www.youtube.com/watch?v=VWbQtK4N8cM
Image with caption: "Citizen Mom is a study commissioned by Citizen Optimum and powered by AskingCanadians. This is the first of four phases designed to go beyond the conventional wisdom on purchasing power and discover what really makes mom tick. (CNW Group/Citizen Optimum LP)". Image available at: http://photos.newswire.ca/images/download/20130508_C4605_PHOTO_EN_26489.jpg
Image with caption: "Citizen Optimum has been named Canadian Agency of the Year by The Holmes Report (CNW Group/Citizen Optimum LP)". Image available at: http://photos.newswire.ca/images/download/20130508_C4605_PHOTO_EN_26490.jpg
SOURCE: Citizen Optimum LP
For further information:
Amy Peso, Account Executive