Channel your inner Blake Lively or Eva Longoria this New Year's Eve with L'Oréal Paris' new Makeup Genius app

Free beauty app turns your smartphone or tablet into a 'virtual mirror' allowing you to instantly apply makeup products or star-inspired beauty looks on your reflection

MONTREAL, Dec. 19, 2014 L'Oréal Paris Canada launched today its first ever virtual makeup tester, Makeup Genius. Available for free download via the Apple App Store: https://itunes.apple.com/ca/app/makeup-genius/id871897775?l=fr&mt=8, and Google Play Store for Android: https://play.google.com/store/apps/details?id=com.imagemetrics.lorealparisandroid&hl=en this new app uses facial mapping technology to scan your face and apply a range of expertly-curated and celebrity-inspired beauty looks and products in real-time on your reflection. Instantly and effortlessly explore and experiment with makeup to see what looks best on you!

Tap into your inner starlet or diva with one of the star-studded makeup looks available on the app including Blake Lively's True Match look, Eva Longoria's Nude look, or Doutzen Kroes Silkissime look. Makeup tutorials from leading L'Oréal Paris beauty experts showcase how to master on-trend or timeless makeup looks. Scan a product to virtually test an individual product or shade before you buy. Share your stunning makeup looks in pictures and videos with friends and family via Facebook, Twitter and Instagram.  

Based on augmented-reality technology previously only used in Hollywood and the 3D gaming industry, Makeup Genius features makeup looks designed by celebrity makeup artists noting the exact L'Oréal Paris products used so you can see how the makeup will look on you before you recreate the look at home. Selected makeup looks and products are able to move with each facial expression to accurately showcase what you look like in different lighting, angles and expressions. The app works in more than 400 different lighting conditions and is ideal for all skin tones.

"Makeup Genius puts a virtual mirror with a built-in makeup designer at your fingertips," said Eddie Malter, Official Makeup Artist for L'Oréal Paris. "The app takes the guesswork out of selecting makeup, shades and looks that are right for you. The days of going to the store and buying a lipcolour only to find out it looks different at-home are now gone."

About L'Oréal Paris
L'Oréal Paris is a division of L'Oréal Canada, a wholly-owned subsidiary of the L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2012 and employs over 1,200 people. The company's prestigious portfolio of over 30 brands encompasses all aspects of beauty. For more information, please visit: www.lorealparis.ca. Follow L'Oréal Paris of Canada on Facebook.com/lorealpariscanada and Twitter @LOrealParisCAN.

Image with caption: "Free beauty app from L’Oreal Paris turns your smartphone or tablet into a 'virtual mirror' allowing you to instantly apply makeup products or star-inspired beauty looks on your reflection. (CNW Group/L'Oreal Paris)". Image available at: http://photos.newswire.ca/images/download/20141219_C4349_PHOTO_EN_9727.jpg

SOURCE: L'Oreal Paris

Kristina Argento, L'Oréal Paris, Tel: [phone] / Email: [email protected]; Suzanne Rappaport-Cho, Cowan & Company, Tel: [phone] ext. 33 / Email: [email protected]