OTTAWA, May 28, 2013 /CNW/ - CBC/Radio-Canada's ongoing evolution into a
modern public broadcaster took an important step forward today with the
CRTC's announcement of a new streamlined regulatory framework for the
public broadcaster that will support the ongoing implementation of its
Strategy 2015 plan. The decision also permits the public broadcaster to
introduce advertising to CBC Radio 2 and Espace musique, which will
help the Corporation ensure that its music services can continue to be
a point of discovery for Canadian music fans.
"The endorsement of our plan by the CRTC comes at a great time for us,"
said Hubert T. Lacroix, President and CEO of CBC/Radio-Canada. "We've
just passed the half-way point of our 2015 strategy to become more
regional, more Canadian, and more digital: we've opened eight new
regional stations since 2011, including Rimouski, Hamilton,
Kitchener-Waterloo and Kamloops; we're offering more Canadian content
today than at any other point in our history; and we're pioneering the
second screen experience and delivering online and mobile offerings
that are constantly evolving. The modern framework the CRTC has given
us today will help us keep our momentum."
"The ability to generate new revenues is also key," continued Lacroix.
"Generating new revenues through these services was central to the plan
we put together to address the reduction of our parliamentary
appropriations last year. Advertising won't change the programming
mandate of our services. Both will remain committed to supporting and
showcasing the best in Canadian music."
In its decision, the CRTC also addressed the issue of Terms of Trade.
The Corporation is very pleased that the Commission has concluded that
it is unacceptable for independent television producers to ignore the
significant and distinct circumstances of the public broadcaster in
their negotiations with the Corporation. With the CRTC's decision,
CBC/Radio-Canada continues to be open to negotiating an agreement that
reflects this unique nature while meeting the interests of independent
CBC/Radio-Canada thanks the Commission for its work and all those
Canadians who took the time to participate in the process.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
For further information:
Director, Communications Services and Corporate Spokesperson