BEYBLADE battle tournaments seek out all star players from across Canada

Toys"R"Us, Canada to host in-store tournaments across the country on February 25^th, 2012 for the chance to win prizes and VIP Golden Tickets to the 2012 World BEYBLADE Championship!

TORONTO, Feb. 10, 2012 /CNW/ - Corus Entertainment's Nelvana Enterprises, Hasbro, Inc. and Toys"R"Us Canada are calling on all metal masters to battle their BEYBLADES for a chance to win exclusive access to the 2012 World BEYBLADE Championship. On Saturday, February 25^th, 2012, all Toys"R"Us stores across Canada (excluding Express locations) will host in-store BEYBLADE battle tournaments. The winner from each store will be entered into a random draw to win one of three grand prizes, which include a pair of VIP Golden Tickets, airfare and accommodation to attend the World BEYBLADE Championship taking place Sunday, March 25^th, 2012 at Corus Quay in Toronto.

In-store tournament spots are highly sought after and are limited to 32 participants per store. Pre-registration is available at all Toys"R"Us stores (excluding Express locations) beginning Friday, February 10^th, 2012. For additional prizing details, a complete store list, participant age requirements and full contest rules and regulations, visit www.toysrus.ca/beyblade.

Over 25 countries will come together to fight with fury during the 2012 World BEYBLADE Championship with the top players from each country competing for the coveted title of World's Best BEYBLADER. The Championship is presented by Nelvana Enterprises, d-rights Inc., TOMY Company, Ltd. and Hasbro, Inc. For information on the World Championship, including bios of the national champions competing in this international event, visit www.beyblade.ytv.com/beybladeworldchampionships.

BEYBLADE is a modern battling tops system inspired by traditional Japanese battling tops called "bei-goma".  Since its relaunch in 2008, Hasbro and TOMY have sold over 120 million tops worldwide.

To support the upcoming championship, YTV will broadcast a back-to-back marathon of brand new episodes of the animated series BEYBLADE Metal Masters on Saturday, March 10 starting at 2 p.m. ET/PT on YTV.

About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  Come see how we inspire play through our brands at http://www.hasbro.ca. © 2012 Hasbro, Inc. All Rights Reserved.

About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer. Toys"R"Us, Canada operates 73 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca  or www.babiesrus.ca.

About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world's biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.

About TOMY Company, Ltd.
TOMY Company. Ltd. is a global force in toys, infant & children's merchandise and entertainment, offering dreams and excitement to children and adults the world over. The company manufactures products based on its own brands which include BEYBLADE, TRANSFORMERS, TOMICA, LICCA, PLARAIL, ERTL, JOHNNY LIGHTNING, TREENA & FRIENDS, TOMY, FIRST YEARS, LEARNING CURVE, JJ COLE COLLECTIONS, and TAKE & TOSS.  TOMY also produces and/or sells products under licensed brand names such as DISNEY, POKÉMON, CHUGGINGTON, THE GAME OF LIFE, MONOPOLY, DUEL MASTERS, THOMAS & FRIENDS, JOHN DEERE, DINOSAUR TRAIN, LAMAZE, AMERICAN RED CROSS, GUMDROP and ZIPLOC. More info available at www.takaratomy.co.jp  © 2012 TOMY and/or TOMY's license partners. All Rights Reserved.

Image with caption: "2012 World BEYBLADE Championship (CNW Group/Corus Entertainment Inc.)". Image available at: http://photos.newswire.ca/images/download/20120210_C3194_PHOTO_EN_9995.jpg

For further information regarding the Toys"R"Us in-store tournament and contest, please contact:

Diana Pitt   
Publicist, Nelvana Enterprises                                          
416.479.6678        
[e-mail]

Marisa Pedatella
Manager, Marketing Services
905.238.3374
[e-mail]

For further information regarding the 2012 World BEYBLADE Championship, please contact:

Judy Lung
Communications, Corus Entertainment
416-479-6757
[e-mail]