BASF Canada sending four growers to Hawaii with Win with AgCelence™ contest

MISSISSAUGA, ON, June 3, 2013 /CNW/ - Today, BASF Canada Inc. (BASF) announced the names of the four lucky winners who are hitting the beach for ten days in Hawaii through the Win with AgCelenceTM contest.

Jeffrey Hamblin of Morris, MB, Mervin Cradduck of Taber, AB, Benjamin Kautz of Lampman, SK, and Fred Toman of Guernsey, SK each took home a 10-day trip for two to Maui, Hawaii.

"This contest was great! The video outlining the science behind AgCelence benefits was very informative and because I watched the video, I get to take my wife to Hawaii when the snow comes back," says Jeff Hamblin, grand prize winner.

Earlier this year, BASF wanted to educate growers about BASF's unique AgCelence plant health benefits and in return, give them a chance to win a trip.

"Through the Win with AgCelence contest we were able to educate growers about the science behind AgCelence and give them the opportunity to win some great prizes," says Jason Leitch, Fungicide Brand Manager at BASF. "The AgCelence benefits growers are seeing are increased growth efficiency, stronger stems, greener leaves, and better stress management which ultimately lead to higher yield potential."

In order to qualify to win, Western Canadian growers visited the BASF AgSolutions® website and watched the Science Behind AgCelence video and submitted the Win with AgCelence online quiz. Twenty other contestants also received $500 Visa® gift cards or travel voucher and by entering the contest, each entrant received a BASF hat.

"Who wouldn't be excited about going to Hawaii? With the cold weather we had this past winter, this was a great way to reward Canadian growers while learning about BASF's AgCelence fungicides," says Leitch.

The Win with AgCelence contest ran from January 1, 2013 through to April 30, 2013. One grower from each of the regions BASF operates in Western Canada, including Alberta, Manitoba, Northern Saskatchewan and Southern Saskatchewan, took home a trip for two to Hawaii and five additional growers in each region were rewarded a $500 gift card.

For a full list of contest winners and more information about the AgCelence benefits, visit agsolutions.ca/agcelence.

About BASF
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

Always read and follow label directions.

AgCelence is a trade-mark of BASF SE, and AgSolutions is a registered trade-mark of BASF Corporation; all used with permission by BASF Canada Inc. All other trade-marks are property of their respective owners.

© 2013 BASF Canada Inc.    

SOURCE: BASF Canada Inc.

For further information:

Jason Leitch
BASF Canada Inc.
(289) 360-6037
jason.leitch@basf.com

Alison Inglis
ON Communication Inc.
(519) 434-1365 x 224
alison@oncommunication.ca

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BASF Canada Inc.

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