Air Canada Vacations Launches Creator Collective Championing Canada's Next Generation of Travel Storytellers

Five emerging Canadian creators will join a year-long ambassador program designed to help them grow their audience and unlock monthly travel rewards, with the program's highest-performing creator earning 100,000 Aeroplan points based on performance.

MONTREAL, Oct. 28, 2026 /CNW/ -- Air Canada Vacations today announced the launch of Creator Collective, a new ambassador program inviting emerging Canadian travel content creators to grow their communities and inspire others through authentic, original travel stories.

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Applications will open for two weeks from October 28 to November 10, 2026, and can be submitted through the Air Canada Vacations Creator Collective website. Five selected creators will become the inaugural members of Air Canada Vacations Creator Collective over a one-year term, sharing their travel journeys and showcasing how travel can broaden perspectives, spark connection and create lasting memories.

"The Creator Collective is about celebrating authentic travel stories," said Selma Filali, Senior Director, Marketing & Digital at Air Canada Vacations. "We're looking for creators who capture more than just the destination. We want them to showcase the moments, experiences, and personal transformations that travel makes possible. We look forward to seeing travel through their lens and sharing those stories with Canadians."

Open to Canadian creators with fewer than 50,000 followers who meet the application criteria and have upcoming travel plans; Members will create content in their own voice throughout the year while gaining access to a camera, travel gear, monthly eGift card rewards for meeting program deliverables, and collaboration opportunities.

Selected creators will receive:

• An Insta360 X6 camera to capture their travel moments
• A Heys Puffer Travel Tote to accompany creators on their travel adventures
• Monthly Air Canada eGift Cards, subject to meeting program deliverables
• Collaboration and exposure opportunities with Air Canada Vacations
• The opportunity for the program's highest-performing creator, as measured by cumulative content performance, to earn 100,000 Aeroplan points

How to apply

Eligible creators can apply from October 28 to November 10, 2026, at creatorcollective.aircanadavacations.com. Applicants will be asked to complete an online form during the entry period.

See eligibility requirements, selection criteria and program terms and conditions here.

About Air Canada Vacations Creator Collective

The Creator Collective is Air Canada Vacations' official creator ambassador program, bringing together passionate Canadian travellers who capture not only where they travel, but who they become along the way. Through ongoing content creation, rewards and brand partnerships, the program aims to inspire more Canadians to explore the world while helping creators grow their audience and develop their craft.

About Air Canada Vacations

Making dreams travel for over 50 years, Air Canada Vacations is a leading travel expert that delivers travel moments to Canadians. A repeat recipient of the Agents' Choice Award and Travel Pulse Canada Readers' Choice Award, the tour operator offers expertly curated vacation packages that include all-inclusive options, Flight & Hotel packages, tours, cruises, car rentals, excursions and a variety of experiences. With destinations spanning the globe, including Mexico and the Caribbean, Central and South America, Europe, Canada, USA, Australia, New Zealand, and Asia, Air Canada Vacations makes travel easy and memorable for Canadians. For a seamless travel experience, Air Canada Vacations offers enhanced customer service with access to destination representatives in key regions, ensuring local service and support throughout the trip. Air Canada Vacations packages include flights on board Air Canada and Air Canada Rouge and the ability to earn and redeem Aeroplan® points. To learn more about making your dreams travel, visit aircanadavacations.com.

SOURCE Air Canada Vacations

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