Advertising Agency DentsuBos collaborates with Dentsu Inc. in Tokyo to win Hitachi's Global Campaign

TORONTO, March 11, 2013 /CNW/ - DentsuBos announced today its first global win in collaboration with Dentsu Inc. in Japan and Dentsu Network in New York. DentsuBos had been selected by the Dentsu organization to lead the strategic and creative development for the first global campaign for Hitachi. The work was developed through a joint effort of the Montreal and Toronto operations and was at the core of a pitch held in Tokyo earlier this year at the offices of Hitachi in front of thirty international executives.

"When we acquired Bos last year, we knew that the acquisition and follow-up merger with our Canadian operation would lead to great things," said Tim Andree, CEO of Dentsu Network, "and Canada being a true multicultural market, we chose DentsuBos to lead this effort based on their track record as a creative agency with a great sensitivity and affinity for various cultures."

According to Michel Ostiguy, CEO of DentsuBos: "We are so proud to be able to make such a significant contribution to Dentsu this early in our new life as a member of one of the top agency networks in the world." The account will be managed out of Tokyo with the work executed by DentsuBos under the direction of Chief Creative Officer Roger Gariepy who beamed about the agency performance: "It is quite an exhilarating feeling to know that the work we are developing for Hitachi will have an impact all over the world, in countries like Japan, China, India, Russia and many other key markets."

"The pitch was a wonderful opportunity for us to establish a solid pattern of collaboration with our colleagues in other markets and we are looking forward to many more such projects in the future." said Claude Carrier, President DentsuBos Toronto; "This is a good indication of new ways we can expand our business beyond our borders".

About DentsuBos

With over 200 employees in Toronto and Montreal, DentsuBos is a true bi-cultural national agency offering full communication-marketing services to a variety of clients including Toyota/Lexus/Scion, Fido, IÖGO, National Bank, Canon and many others.

SOURCE: DentsuBos

For further information:

Michel Ostiguy
Office 416 373 2874
Cell 514 992 0010

Claude Carrier
Office 416 642 8306
Fido 416 823 2812

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