ZELLERS CONTINUES NATIONAL EXPANSION WITH NEW CAMBRIDGE CENTRE LOCATION OPENING NOVEMBER 12 AND ADDITIONAL UPDATES FOR 2027

More locations in development as Zellers continues discussions with landlords; beloved Zeddy Bear returns to stores just in time for the holiday season

TORONTO, Nov. 9, 2026 /CNW/ -- Zellers is building on the momentum of its highly anticipated comeback with a new Cambridge Centre store opening on Thursday, November 12 in Cambridge, Ontario. Building on the strong response to its return, the iconic Canadian retailer is also confirming two additional locations planned for 2027 in Brampton and Scarborough, with further store openings expected in the New Year as discussions with landlords continue across the country.

Zellers Checkout at 80 Orfus Rd. in Toronto

The Cambridge store will open at approximately 25,000 sq. ft. in line with the brand's strategic small-format department store concept and mark another milestone in Zellers' comeback. The store will offer customers a curated assortment of apparel, home, toys, gifts, seasonal products, snacks, and lifestyle essentials, with new merchandise and offerings continuing to roll out in response to customer feedback.

Similar to the Zellers Toronto location, the new Cambridge location will feature a bright red sports car kiddie ride that comes to life. All kiddie rides are fully TSSA-permitted and electrically certified to meet Ontario public safety standards.

"We've been incredibly encouraged by the response to Zellers' return, and the momentum we're seeing reinforces that Canadians are excited to have the brand back," said Joey Benitah, Chief Operating Officer of Zellers. "We're continuing to listen to our customers, introduce new offerings and bring Zellers to more communities. With Cambridge opening in November, more locations planned for 2027, and Zeddy plush bears making their return just in time for the holidays, we have a lot to look forward to."

Update on Zellers' National Expansion

Zellers continues to build momentum following the successful opening of its standalone store at 80 Orfus Road in Toronto's North York neighbourhood in June 2026 and Edmonton's Londonderry Mall in October 2025. Sales continue surpassing expectations, reinforcing the strong customer response to the brand's return. The retailer is continuing to roll out new merchandise and offerings, including recently introduced Von Dutch, Dickies, Bass Creek, and NFL merchandise, as it expands its assortment to meet customer demand.

Looking ahead, Zellers confirms two additional Ontario locations opening in 2027, with opening dates to be announced and further stores expected to be added to the list in the New Year:

• Shoppers World Brampton – Brampton, Ontario (approximately 25,000 sq. ft. store)
• Malvern Town Centre – Scarborough, Ontario (approximately 25,000 sq. ft. store)

Meanwhile, the anticipated Windsor location at Tecumseh Mall is progressing well and Zellers expects it will be able to share an opening date soon.

Zeddy Bear Returns to Zellers Stores on November 12

One of the most recognizable symbols of Zellers' legacy is making its highly anticipated return. Beginning November 12, timed to the Cambridge opening, the beloved Zeddy Bear plushies will be introduced across all Zellers stores, reuniting Canadians with a cherished part of their childhood memories and introducing a new generation to the iconic mascot.

Zeddy's return comes just in time for the holiday season, bringing an added element of nostalgia to the shopping experience and marking an important moment in the brand's ongoing comeback. The bear will be sold in two formats: the small key chain and the classic bear.

Zellers is also continuing to develop Zeddy's World, a dedicated family experience where customers will be able to purchase Zeddy Bears and customize them with clothing and accessories. The concept remains in development, with a launch date to be confirmed.

Zellers Cambridge Opening Weekend Activities

Zellers will celebrate the Cambridge store opening with carnival-inspired activities including free balloon animals and face painting for children, and free popcorn with purchase. These activities will be on for the following hours:

• Thursday, November 12: 10 a.m. – 3 p.m. (store open 10 a.m. – 9 p.m.)
• Friday, November 13: 11 a.m. – 3 p.m. (store open 10 a.m. – 9 p.m.)
• Saturday, November 14: 11 a.m. – 3 p.m. (store open 10 a.m. – 6 p.m.)
• Sunday, November 15: 11 a.m. – 3 p.m. (store open 11 a.m. – 5 p.m.)

Meanwhile, the first 100 customers will also receive an exclusive collectible Zeddy keychain. For the grand opening moment, Joey and Isaac Benitah will also host an official ribbon-cutting ceremony with Zeddy the mascot. There will also be a dedicated photo moment with Zeddy inside the store.

About Zellers
Zellers is one of Canada's most iconic retail brands, proudly serving generations of Canadians since 1928. Long celebrated for everyday value, friendly service, and a family-first shopping experience, the brand has been reimagined for today's consumer with the launch of Zellers 3.0 - a small-format department store blending heritage with contemporary design. Quebec-based retailer Les Ailes de la Mode Inc. acquired the Zellers trademarks from Hudson's Bay Company Inc. in August 2025. Zellers' next chapter focuses on curated assortments across apparel, home, and lifestyle, with the beloved Zeddy mascot returning alongside a renewed commitment to community, accessibility, and affordability.

Stay tuned for updates at Zellers.com and on social media at @zellers1928

SOURCE Zellers

Media Contact: Victoria Baker, [e-mail]