Video: Zellers stores are closing and everything must go, even Zeddy. The Zellers Executive Managing Director has taken it upon himself to deal with the situation.
Video: Zeddy is in the woods and he needs some help. Watch the video and then tell us if you can give him a new name, a new home and a new job.
- Zellers Launches Facebook Adoption Campaign For Iconic Mascot -
TORONTO, Sept. 12, 2012 /CNW/ - With the final Zellers store closures in
sight, Zellers is making one thing very clear: EVERYTHING MUST GO! And
that means one of Canada's most beloved mascots is looking for some new
digs. Zeddy, the lovable Zellers Bear that has made numerous
appearances at charity, community and shopping events since 1986, is up
for adoption in Zellers most recent facebook campaign and the company
is determined to find Zeddy a worthy charitable cause to join.
The adoption campaign kicks off with an online video that features the
familiar 'Executive Managing Director' from the company's past facebook
programs setting Zeddy free in the woods, and a second shows Zeddy
living in the great outdoors. Facebook fans are encouraged to submit
the adoption requests online, with the 'adopting family' also receiving
a $5,000 donation for the charity of their choice from Zellers. With
Zeddy's impressive mascot resume of supporting community and charity
organizations, the hope is Zeddy will find a home with an organization
that can continue his tradition of supporting the community and giving
"With our stores entering into liquidation and closing, we mean it when
we say Everything Must Go!," says Debbie Ford, Senior Vice President,
Merchandising & Marketing, "We wanted to have a little fun with that
when it came to Zeddy. We're using humour, but we believe finding
Zeddy a home with a new charitable organization would be a chance to
give back to the community one more time."
In addition to the adoption efforts, the EVERYTHING MUST GO! Campaign
gives fans a chance to own a little bit a Zellers history. Weekly
prizes will be awarded, from feature products sold in Zellers stores to
quirky and nostalgic items, as well as a weekly mystery item. Each
prize winner will also receive a $20 HBC gift card.
Visit Zellers' facebook page at http://www.facebook.com/ZellersCanada
About Hudson's Bay Company
Hudson's Bay Company, founded in 1670, is North America's longest
continually operating company. The company comprises The Bay, a major
department store, Zellers, a mass merchandise format, and Home
Outfitters, a kitchen, bed and bath specialty store. With nearly 500
retail outlets and approximately 50,000 associates in Canada, Hudson's
Bay Company banners provide Canadians with stylish, quality merchandise
at great value and with a dedicated focus on exceeding customer
The Hudson's Bay Company's US banner operations include Lord & Taylor,
an upscale specialty retailer with 48 stores across nine states, with
two new stores opened in Spring 2012. The company also operates 3
outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.
Video with caption: "Video: Zellers stores are closing and everything must go, even Zeddy. The Zellers Executive Managing Director has taken it upon himself to deal with the situation.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120912_C5878_VIDEO_EN_17735.mp4&posterurl=http://photos.newswire.ca/images/20120912_C5878_PHOTO_EN_17735.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Zellers%20stores%20are%20closing%20and%20everything%20must%20go%2C%20even%20Zeddy%2E%20The%20Zellers%20Executive%20Managing%20Director%20has%20taken%20it%20upon%20himself%20to%20deal%20with%20the%20situation%2E&title=Everything%20Must%20Go&headline=Zellers%20Announces%20Everything%20Must%20Go%26%23x2026%3B%20Including%20Zeddy
Video with caption: "Video: Zeddy is in the woods and he needs some help. Watch the video and then tell us if you can give him a new name, a new home and a new
job.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120912_C5878_VIDEO_EN_17736.mp4&posterurl=http://photos.newswire.ca/images/20120912_C5878_PHOTO_EN_17736.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Zeddy%20is%20in%20the%20woods%20and%20he%20needs%20some%20help%2E%20Watch%20the%20video%20and%20then%20tell%20us%20if%20you%20can%20give%20him%20a%20new%20name%2C%20a%20new%20home%20and%20a%20new%0D%0Ajob%2E&title=Zeddy%20in%20the%20Woods&headline=Zellers%20Announces%20Everything%20Must%20Go%26%23x2026%3B%20Including%20Zeddy
SOURCE: Zellers Inc.
For further information:
External Communications Manager
Hudson's Bay Company