Third Installment of Wildly Popular Bollywood Series Marks Widest Ever Global Opening for a Non-Hollywood Film in IMAX; Sells Out Opening Weekend in Indian IMAX Theatres
LOS ANGELES, Dec. 20, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and Yash Raj Films Pvt. Ltd., India's largest film studio, today announced that DHOOM:3, part three of producer Aditya Chopra and filmmaker Vijay Krishna Acharya's wildly popular action-thriller series, starring Aamir Khan, Abhishek Bachchan, Katrina Kaif & Uday Chopra, will debut in 13 IMAX territories on 37 IMAX screenings beginning Friday, Dec. 20. DHOOM:3 marks the first Indian film to be released in IMAX® theatres and the widest non-Hollywood IMAX debut ever. For its opening weekend, the film has sold out every Indian IMAX screen that offers advanced tickets.
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DHOOM: 3 will debut Dec. 20 in select IMAX theatres in India, North America, Australia, Malaysia, Dubai, Kuwait, Netherlands and Qatar; Dec. 25 in New Zealand; Dec. 27 in the UK and South Africa; and Jan. 2 in Hong Kong and Singapore.
"Our global network has grown to the point to where a highly anticipated Bollywood blockbuster like DHOOM:3 isn't just confined to local audiences, but can be enjoyed by IMAX moviegoers around the world," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. "We're excited to kick off our new partnership Yash Raj Films in a big way and look forward to bringing director Vijay Krishna Acharya and Aditya Chopra's vision to life in the most immersive format for audiences across the globe to enjoy."
"The excitement we've seen from Indian moviegoers around the first-ever IMAX release of an Indian feature film has been tremendous," said Aditya Chopra, Chairman, Yash Raj Films Pvt. Ltd. "We look forward to working with IMAX to usher in a new era in Indian filmmaking and moviegoing that will immerse fans in India and across the world into the drama, action and grandeur of Hindi movies like nothing they've experienced before."
The companies announced a multi-picture agreement in March 2013 to release three films in IMAX, including DHOOM:3 and Paani.
The IMAX release of DHOOM:3 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About DHOOM: 3:
DHOOM:3, the next offering from Yash Raj Films from the most popular franchise in the Indian film industry, is a much awaited media event of 2013 and the film is the largest theatrical release worldwide ever seen by an Indian film. With a stellar star cast, the film aims to set a new benchmark amongst action films in Indian Cinema.
Once again the franchise will introduce a new modus operandi as it follows the path of police inspector Jai Dixit and his lovable sidekick, Ali, in their characteristic fight against crime. This time they come up against the charismatic and versatile, Aamir Khan, who will take up the mantle of the anti-hero and carry DHOOM:3 into hyper drive. The film also stars Katrina Kaif in a lead role.
For more information about DHOOM:3 please visit: www.dhoom3.net
About Yash Raj Films (YRF)
Yash Raj Films (YRF) is the foremost production company in the Indian film industry and Bollywood's premier independent studio conglomerate. A number of the industry's highest grossing films have been produced and distributed under the YRF banner. Located in Mumbai, YRF owns and operates a state-of-the-art fully integrated studio incorporating an elaborate post-production facility, merchandise licensing division, design, marketing, internet and digital departments that annually produce a slate of award-winning films. With its own talent management company, YRF also operates both music and home entertainment labels. YRF manages global distribution of its own films. In addition to Mumbai, distribution offices are maintained in New York, London and Dubai. Recently, the company announced its foray into international production with the opening of YRF Entertainment located in Hollywood. Through its combined resources, YRF is an integral part of the India's entertainment industry.
More information about the Company can be found at www.yashrajfilms.com .
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2013, there were 785 IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113 institutions) in 55 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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