WW Introduces myWW(TM): groundbreaking new program is most customized and flexible ever
For the first time, a personal assessment matches members with a customized plan that fits them best— myWW program offers three science-backed options that make losing weight easier
TORONTO, Nov. 12, 2019 /CNW/ - Today WW (NASDAQ: WW) - Weight Watchers® Reimagined - launches myWW, a new program that is its most customized weight-loss program ever. Driven by science and behavioural insights, and offering more flexibility and freedom than ever before, myWW makes losing weight easier. myWW leverages details about food preferences and lifestyle to match each member to one of three comprehensive ways to follow the program, leading to clinically significant weight loss and reductions in hunger and cravings.1
WW understands that when it comes to losing weight everyone's needs and eating patterns are different and what works for one person may not work as well for another. New members take an evidence-based personal assessment that matches them to a plan that works best for them.
"As the world's leading weight-loss program and partner in wellness, we inspire healthy habits for real life—and everyone is different," said Mindy Grossman, President and CEO, WW. "We are constantly listening to our community, and we know they want a more customized approach to weight loss. With our new myWW program, we help you find the weight-loss approach that fits your life."
The new myWW program is comprised of three options, all of which are rooted in WW's award-winning and scientifically proven approach to weight loss and nutrition, grounded in the SmartPoints® system and ZeroPoint™ foods.2 As always, no foods are off-limits on myWW.
- Green guides people towards 100+ ZeroPoint foods, with the largest SmartPoints Budget to spend on other foods they love.
- Blue is based on 200+ ZeroPoint foods to build meals around, with a smaller SmartPoints Budget. Current WW members will recognize this plan as WW Freestyle®.
- Purple is comprised of 300+ ZeroPoint foods and a more modest SmartPoints Budget.
Each plan also provides customized recipes and content, activity recommendations, and mindset skills that are science-based, actionable, and practical.
"It is scientifically proven that customized approaches lead to greater engagement and more behaviour change than generic approaches," said Gary Foster, PhD, Chief Scientific Officer, WW. "The new myWW program enables people to live their lives and still lose weight. We will match you to the right plan, the one that is the most freeing and flexible for you and gives you the confidence to succeed."
In Canada, WW is marking the launch by bringing the myWW program to one community in a big way. A community event, myWW Community Kickstart, is planned for this Sunday, November 17 in Brantford, Ontario. Event attendees will be offered free three-month myWW memberships[3] to inspire their wellness journey and they will be treated to an afternoon of health and wellness and new program education from WW Coaches. The event will also feature local VIPs and giveaways and experiences from partners including MOVATI Athletic, Swiss Chalet, truLOCAL, Hill Street Beverage Company and Freshii. Special guest Greta Podleski, best-selling cookbook author of LooneySpoons and Yum & Yummer, will be on-site with free copies of her latest cookbook for the first 500 guests. The initiative also includes a financial donation to the Brantford Food Bank, and a wellness challenge among key members of Brantford City Council. Residents who join the myWW Community Kickstart program will have access to ongoing support and resources throughout the three-month membership trial.
In a six-month clinical trial of the myWW program, conducted at the Medical University of South Carolina's Weight Management Center, results indicate that the participants experienced clinically significant benefits on and off the scale, including on average:
- 8 per cent weight loss
- 2 per cent decrease in systolic blood pressure
- 24 per cent decrease in hunger
- 7 per cent reduction in overall cravings; including significant reductions in cravings of high fat foods, sweets, and fast food fats
When asked about the myWW program:
- 97 per cent of participants agreed myWW helps you learn healthy habits for the long term
- 94 per cent of participants agreed myWW teaches skills to keep weight off
- 90 per cent of participants agree myWW feels more like a lifestyle, less like a diet
- 96 per cent of participants agreed myWW is flexible, as no foods are off limits
- 90 per cent of participants agreed myWW is easier to stick with compared to when they have tried to lose weight on their own
- 88 per cent of participants agreed that myWW is an easier way to lose weight than when they have tried to lose weight on their own
With decades of experience in behaviour change, WW inspires millions of people around the world to adopt healthy habits for real life. WW is ranked #1 "Best for Weight Loss" by health experts in the 2019 Best Diets rankings by U.S. News & World Report. The award-winning WW app and the in-person experience at WW Studio locations provide the tools, information, and inspiration to help people achieve their goals. And when people need one-on-one support or guidance, they can chat 24/7 with a WW Coach—a real, live human expert—right in the WW app.
The myWW program is available now. For more information about myWW, visit WW.com or download the WW app.
About WW
WW - Weight Watchers Reimagined - is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioural science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
1 |
Six-month pre-post study on 143 participants, conducted by Patrick O'Neil, PhD, and colleagues at the Medical University of South Carolina's Weight Management Center. Study funded by WW. |
2 |
WW's SmartPoints system takes complex nutritional data and boils it down to one simple, easy-to-understand number. ZeroPoint foods don't have to be weighed, measured, or tracked, and form the foundation of a healthy eating pattern with a low risk of overeating. |
3 |
To be eligible for the free three-month membership, individuals must be residents of Brantford, Ontario, and sign up for the membership on 11/17/19 at the myWW Community Kickstart and while quantities last. Must be 18 years or older. Membership will automatically deactivate after 3 months. This free membership is not transferable or redeemable for cash, and cannot be combined with other joining offers for new or rejoining members. |
SOURCE WW
For further information: Katie Good, APEX PR, 416.540.2195, [email protected]
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