TORONTO, Dec. 17, 2013 /CNW/ - MoPals.com Inc. ("MoPals"), the world's
first community-driven, crowdsourced loyalty program, with a focus on
rewarding its members for their social media influence and brand
ambassadorship, today announced the launch of its beta version website.
The company also said its loyalty platform app, available for iPhone
and Android through Google Play and the Apple Store, is also available
in public beta form.
With the launch of its new beta site, MoPals plans to unveil a modern
approach to the multi-billion dollar loyalty market which has been
around for decades in the hopes of capitalizing on a segment that has
largely been ignored: Generation Y and their unique mobile and tech
Despite mobile technology changing the consumer experience, the loyalty
industry's marketing efforts remained focused on just rewarding
consumers for purchases and are steadfast in tracking consumer behavior
with dated plastic loyalty cards in the hopes of retaining and driving
Wildly popular social media companies continue to attract a younger and
increasingly influential customer demographic. Their business models
are built around the concept of social sharing such as mobile
check-ins, with the motivational incentive being digital badges. MoPals
offers a new twist on consumer loyalty, proliferating a holistic and
fresh approach by marrying the loyalty platform with the most
compelling features of social media, creating the world's first
community-driven, crowdsourced loyalty program. MoPals founder and CEO,
Alex Haditaghi, a veteran of the start-up culture said that, "MoPals
aims to disrupt loyalty in the start-up community by bringing
innovation, transparency, and community to the industry. Many loyalty
programs reward their members for just their purchases, while social
media companies focus on rewarding their members with badges which
holds no real monetary value."
MoPals builds on these platforms, providing a fresh approach to loyalty,
allowing businesses to incentivize and reward members in four distinct
Rewards prior to purchase: Using iBeacon and Bluetooth technology, members can earn rewards for
checking in to participating businesses and buying and sharing offers.
Rewards for purchases: When shopping at a participating business, members can earn anywhere
from 5-20% of their total spend in MoCoins by simply scanning the QR
code on their receipt.
Rewards after purchase: Who would have thought that snapping a photo of your favorite food or
taking a selfie with your latest retail purchase would translate into
valuable rewards? MoPals rewards their members with MoCoins for their
brand ambassadorship, social media engagement and word-of-mouth
advertising. Members are also rewarded for writing business reviews,
sharing offers, "Liking" a business, and sharing photos and videos to
Rewards for building the community: Inspired by the success of online crowdsourcing platforms such as
KickStarter and Wikipedia, MoPals rewards members when they engage with
and help grow the MoPals community. Members can earn MoCoins for
referring friends to sign-up, reporting bugs, participating in polls
and flagging inappropriate content.
MoPals.com 1.0 beta launch, expected to be completed by mid January
2014, introduces a variety of key features:
User and business profile - ability for members and businesses to create a profile that is
reflective of their unique individuality and brand personality.
Ability to earn rewards for participating in social media activity and
community growth - Community members are able to earn valuable point-based rewards,
MoCoins for participating in actions such as: writing reviews, sharing
photos of businesses or purchases, pining businesses and by inviting
others to join the MoPals network.
MoPals' Partner Program - Giving members the unique ability to earn $500 when referring a
business to join the MoPals network.
MoPals' MoMarket - Users are able to redeem their MoCoins in the expansive MoMarket.
Over 180 items are currently available: electronics, cameras, laptops,
gift cards and more.
MoPals' Explorer - With over 1.4 million business listings and growing, the MoPals'
database allows members to easily locate businesses within close
proximity, while having the ability to earn 5%, 10% or 20% back in
MoCoins rewards for their everyday purchases.
As a start-up, MoPals has positioned themselves on the fast track to
success; with a world class board of directors, passionate business
leaders, and a youthful and passionate development team consisting of
25+ , the energetic team is setting out to shape the future of
loyalty. "We aim to disrupt the industry by servicing the growing
demographic of mobile-savvy customers who have been overlooked and
underserved by other established loyalty programs," continued Alex
Haditaghi. "It's a very exciting time for MoPals. We are entering an
untapped and neglected market -- and we're ready to tackle it head on".
MoPals.com Inc. (MOMO) is a publicly traded company and the world's first community-driven,
crowdsourced loyalty program that bridges the gap between social media and reward platforms. With a mobile-based, experiential and Big Data-driven platform, MoPals
rewards its members for both social and transactional behaviors. MoPals
uses an exclusive digital currency, MoCoins™, to foster an exciting
community where consumers are rewarded for making purchases at
participating businesses, as well as engaging in a wide range of social
media activities that enhance brand value. For more information, visit
the company website at www.MoPals.com
Forward Looking Statements
This press release contains forward-looking statements as defined within
Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended. These statements
relate to future events, including our ability to raise capital, or to
our future financial performance, and involve known and unknown risks,
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For further information:
Visit the company website at www.MoPals.com