Walmart #GreatGiving Campaign Aims to Raise $100,000 for Children's Miracle Network

Walmart Canada

Canadians Encouraged to Share Their Summer Fun and Tweet #GreatGiving

MISSISSAUGA, ON, June 2, 2016 /CNW/ - Summertime get-togethers give us the opportunity to be grateful for the good health of the people we love and inspire us to give to causes that help people in our communities.  With food often at the heart of these celebrations, Great Value,  a line-up of products providing families with affordable, high quality grocery options and available exclusively at Walmart, is launching its #GreatGiving program to support Children's Miracle Network during the month of June.

According to a survey commissioned by Great Value, Canadian parents who give to charity incorporate giving into their family traditions because they feel it's important to give what they can (82%), they like to help people (78%) and it makes them feel great (49%).  With children (92%) and health (73%) being the causes that matter most to charitable parents, Great Value is amplifying Walmart's annual campaign in support of  Children's Miracle Network, and its 14 children's hospitals across Canada.

Great Value is encouraging Canadians to share their summer gathering fun over social media and add the hashtag #GreatGiving. From now until June 24, for every tweet featuring the hashtag #GreatGiving, Walmart Canada will donate $1 up to a maximum of $100,000 to Children's Miracle Network.

"Great Value's goal is to help Canadian families focus on quality time together with great food," said Paul Goldsmith, senior director of brand management, private brands at Walmart Canada. "With Canadians enjoying summer gatherings, it's the perfect time to offer an opportunity to easily donate to a worthy cause like Children's Miracle Network – and we hope they'll agree."

"At Children's Miracle Network we are constantly inspired by the generosity of Canadians," said Adam Starkman, Chief Development Officer at Children's Miracle Network.  "We're excited to see Great Value, Walmart Canada, and their customers come together in support of the more than 4,900 kids who are cared for by our member hospitals each day.  Anyone can make a difference in the lives of children by donating, and sharing a #GreatGiving message."

Survey Methodology
The survey was conducted May 3 and May 11, 2016 via LegerWeb. A total of n=1,007 Canadian parents with children under 18 who donate time or money to charity were interviewed using the online survey. A sample of this size would yield a margin of error of +/-3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding.

About Children's Miracle Network
Children's Miracle Network® raises funds for 170 children's hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it's needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children's Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.

About Walmart Canada
Walmart Canada operates a growing chain of 400 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 600,000 customers daily. With more than 95,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $250 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.

SOURCE Walmart Canada

Image with caption: "Walmart Canada (CNW Group/Walmart Canada)". Image available at: http://photos.newswire.ca/images/download/20160602_C6027_PHOTO_EN_705084.jpg

For media inquiries, please contact: Felicia Fefer, Manager, Marketing Communications, Walmart Canada, [email protected]