MISSISSAUGA, ON, June 21, 2013 /CNW/ - Walmart Canada today announced
the launch of a fundraising campaign to generate funds needed to
support the Canadian Red Cross' efforts following unprecedented
flooding in communities across Alberta.
Walmart Canada has set up an in-store and online fundraising campaign to
help families in need across the province. Customers in Alberta are
invited to make a $1 donation to the Canadian Red Cross at the
checkout. Canadians across the country are invited to participate in
the online fundraising campaign and can learn more at Walmart.ca, Walmartcanada.ca, Twitter and Facebook. In addition to the funds raised in-store and online, the company is
committed to donating $56,000 to the Canadian Red Cross' Alberta Floods
"Walmart Canada has been a valued corporate partner since 2003," said
Tim Hoswitschka, director of national corporate relations for the
Canadian Red Cross. "The funds raised through their annual in-store
fundraising campaign, their donations of in-kind goods and their
corporate donations allows us to continue serving Canadians. Walmart
Canada remains the Red Cross' largest corporate donor and we greatly
appreciate their support."
Including its annual month-long fundraiser last August, Walmart Canada
raised and donated over $2.8 million to the Canadian Red Cross in 2012,
and more than $21 million since 2003, to support emergency and disaster
relief response. Last year alone, the Canadian Red Cross responded to
2,321 disasters and more than 46,719 people were directly assisted
following various emergencies and disasters across the country.
"When disaster strikes and families are at their most vulnerable, they
turn to the Canadian Red Cross for assistance with everything from
lodging to food and clothing. We're proud of the work our associates
and customers have done to raise funds to support these efforts," said
John Lawrence, director of corporate social responsibility for Walmart
Canada. "We are always standing by, ready to assist the Canadian Red
Cross to ensure Canadians get the help they need when they need it the
Walmart Canada's support means when families or entire communities are
impacted by natural disaster or other emergencies, highly trained
Canadian Red Cross volunteers - drawn from a network of over 25,000
individuals - can respond immediately. The range of services includes
reuniting families separated by the disaster, emotional support, and
lodging. Walmart's sponsorship also helps provide the Red Cross with
emergency supplies such as blankets, food, clothing, water, hygiene
kits (toothbrushes, soap and other toiletries).
All Canadian Red Cross assistance is provided free of charge thanks to
government funding, financial support from individuals, organizations
and community-minded corporate donors such as Walmart.
About Walmart Canada
Walmart Canada operates a growing network of 380 stores, employing
95,000 Canadians, and serving more than one million customers each day.
The company's vision is to demonstrate environmental leadership by
reducing the ecological impact of its operations through company-wide
programs focused on waste, energy and products, as well as outreach
programs that preserve and enhance local environments. Visit www.walmartcsr.ca for more company information or follow Walmart Canada on Twitter at www.twitter.com/walmartcanada.
SOURCE: Walmart Canada
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