MUMBAI, India, July 25, 2012 /CNW/ - Vserv.mobi, a leading Global Mobile Ad network, announced today its partnership to
power App Monetization for Vodafone. As a leading mobile operator,
Vodafone offers its users with a vast choice of apps across all
devices, via its app store called VStore. The partnership will enable
powerful App monetization for Vodafone's developers targeting app
distribution through the VStore.
For a developer, it is always a difficult decision between choosing
their app to be offered for free or as a paid download, since changing
from one model to another always has significant barriers in terms of
cost & coding effort. Vodafone's developers will benefit from the
Vserv.mobi AppWrapper, which enables a combination of both, paid & free models running in
parallel. This approach eliminates the dilemma of choosing only one
model and maximizes App monetization with minimum effort.
The AppWrapper is the World's SIMPLEST App Monetization platform. AppWrapper enables
premium mobile advertising & innovative pricing models on any app,
without coding, in just one click. The patent pending AppWrapper
platform currently powers App monetization for over 10,000 Apps, from
developers such as Glu Mobile, Digital Chocolate, Indiagames (now part
of Disney), Nazara, Jump Games, amongst others globally.
Validating the innovative approach, Jonathan Bill, SVP, Business Development and Innovation, Vodafone India commented, "AppWrapper is a first-of-its-kind platform that enables free and paid
App monetisation models, across both smart phones and feature phones
without any coding effort. We believe that this will reinvigorate the
mobile internet ecosystem by allowing developers to accelerate their
monetisation efforts and trigger innovation."
The paid monetization capabilities enabled by the AppWrapper include
innovative pricing models such as Try & Buy, Pay per Play and
Subscriptions - all enabled in One Click, without any coding effort. It
allows developers to connect into any billing mechanism - be it direct
telco billing from mobile operators like Vodafone or App Stores like
Nokia and Android Market.
Binay Tiwari, Head of Marketing, Vserv.mobi said "Advertising combined with Micro transaction based pricing models are
ideal for targeting the vast majority of prepaid mobile users in
emerging markets. AppWrapper enables this in One Click, thus offering
developers tremendous flexibility in go-to-market across geographies."
Vserv continues to ramp up partnerships with developers, content
providers and mobile operators and is accepting signups at http://vserv.mobi/dev.
For further information:
Media Contact: Binay Tiwari, +91-22-29275128, firstname.lastname@example.org