Golden State heralds multi-billion dollar attraction enhancements; new
information-packed micro-site offers thrilling photo-booth app
SACRAMENTO, CA, June 28, 2012 /CNW/ - California is positioned to offer
a "Summer of Fun" for visitors owing to an unprecedented number of
significant enhancements to some of the Golden State's most iconic
attractions. From Disney's California Adventure and Universal Studios
to SeaWorld San Diego, more than $1.2 billion have been invested in new
rides and experiences. Visit California has launched a Summer of Fun
destination page about these new offerings at www.visitcalifornia.com/Life-In-California/Summer-of-Fun.
"It is unprecedented to have three of California's biggest attractions
to unveil major developments all in one season," says Caroline Beteta,
CEO and President of Visit California. "Combined, they provide yet
another reason to visit the Golden State this summer, especially for
Disney California Adventure re-opened June 15 after a $1.2 billion enhancement, which includes the new movie-inspired
Cars Land and re-imagined Buena Vista Street.
SeaWorld San Diego premiered the Manta double launch roller coaster May 26, which includes gliding through a 100,000-gallon underwater habitat
providing the sensation of swimming like a giant manta ray.
Los Angeles' Universal Studios premiered Transformers: The Ride 3D on May 25 fusing one-of-a-kind HD 3D media and flight simulator technology, at an
estimated $100 million - close to the cost to produce one of Michael
Bay's "Transformers" films - setting the benchmark for theme-park
For a virtual thrill, visitors can take or upload a picture and apply
fun filters that exaggerate their features as if they've just stepped
off a California thrill ride. This "California Fun Face Photo-Booth
app" can be found at www.visitcalifornia.com/Life-In-California/Summer-of-Fun and the Visit California Facebook page, Facebook.com/VisitCA, through July. The hair raising headshots can then be downloaded or
easily shared with friends on Facebook and other social media
platforms, showcasing the excitement of California's theme parks.
"The Summer of Fun initiative showcases a selection of the best
'only-in-California' travel experiences," Beteta said. "Through logging
onto the corresponding micro-site, kids and 'kids at heart' can
virtually experience and share the state's thrilling attractions
through the photo-booth app."
To add to a "Summer of Fun" in the Golden State, Cirque du Soleil's
permanent Los Angeles extravaganza IRIS provides a different type of
thrill. Located at the home of the Oscars, the Dolby Theatre on
Hollywood Boulevard, audiences take a journey into the world of film
through acrobatics, dance, projections and live music. Tickets start at
Visitors can also skip the ticket lines and save 31 percent on admission
to these attractions using the Southern California CityPASS. www.citypass.com/southern-california
Media can learn more about what's new at California's theme parks, by
watching this podcast from various attraction partners throughout the
Golden State, now available for a limited time at http://media.visitcalifornia.com/Story-Development/Whats-New
Visit California (formerly known as the California Travel & Tourism Commission) is a
non-profit organization with a mission to develop and maintain
marketing programs - in partnership with the state's travel industry -
that keep California top-of-mind as a premier travel destination.
According to Visit California, travel and tourism expenditures total
$102.3 billion annually in California (20 percent of which is
international), support jobs for 893,000 Californians and generate $6.3
billion in state and local tax revenues. For more information about
Visit California and for a free California Official State Visitor's
Guide, go to www.visitcalifornia.com.
SOURCE Development Counsellors International
For further information:
Jennifer Sweeney, Visit California
Maureen Haley, DCI