BURLINGTON, ON, Dec. 3, 2012 /CNW/ - The Ontario Nurses' Association's
(ONA) popular 'Value the Invaluable' ad campaign is expanding today as
new transit shelter ads are unveiled across the province, including
The ads feature one in a series of nurse "action figures" much like pro
athlete action figures sold to their fans. They urge Ontarians to value
nurses the way we value pro athletes, and offer a way for people to
voice their support.
In Burlington, the ads can be seen on Appleby Line, Guelph Line, Maple
Avenue, New Street, North Shore Boulvard, Plains Road, Upper Middle
Road, Walkers Line and several locations on Brant Street, Prospect
Drive and several locations on Fairview Street.
"We know and most Ontarians understand that nurses really are the most
valuable players in health care," says ONA President Linda
Haslam-Stroud, RN. "Anyone who has used the health care system has seen
the extraordinary skills, dedication and value that nurses bring to the
table each and every day. These transit shelter ads continue to make
the point that nurses are the heroes of health care."
Haslam-Stroud says that "Our health care system desperately needs the
invaluable skills and care that nurses bring, and the government must
recognize the fact that dollar for dollar, nurses are the best value in
The transit shelter ads and radio ads that began airing two weeks ago will be in the market for
several months. Visit http://www.ona.org/political_action/value.html#stories for a look at some of the stories that people have been telling us
about how a nurse has helped them or their family.
ONA is the union representing 59,000 registered nurses and allied health
professionals as well as more than 13,000 nursing student affiliates
providing care in hospitals, long-term care facilities, public health,
the community, clinics and industry.
A photo is available. To view, click here: http://40rhel5streamview01.newswire.ca/media/2012/11/28/20121128-642141-21309-d4b8ad73-fe31-4eed-9390-ecbff811abcb.jpg
SOURCE: Ontario Nurses' Association
For further information:
Ontario Nurses' Association
(416) 964-8833, ext. 2430/cell: (416) 986-8240, email@example.com
(416) 964-8833, ext. 2369, firstname.lastname@example.org
Visit us at: www.ona.org; www.Facebook.com/OntarioNurses; www.Twitter.com/OntarioNurses