New corporate brand is launched with support of U.S. Olympic Committee
and Canadian Olympic Team Sponsorships
CHICAGO, Oct. 1, 2013 /CNW/ - USG Corporation (NYSE: USG), a leading
building products company, today announced its new brand identity and
tagline, "It's Your World. Build It.," which exemplifies the
organization's unwavering commitment to customers and its strategy for
Building on the success of its strategic growth plan, USG and its
Canadian subsidiary, CGC, Inc., are activating the new brand through
four-year sponsorships of both the U.S. Olympic and Paralympic Teams
and the Canadian Olympic Team. USG and CGC are now the official
building materials sponsors of Team USA and the Canadian Olympic Team.
L&W Supply Corporation, the company's distribution subsidiary, becomes
the official building materials provider of Team USA.
USG's core values—integrity, service, innovation, diversity, safety,
efficiency and quality — are reflected in the Olympic and Paralympic
Movements, making the relationship between the organizations an ideal
"Over the past five years, we made several strategic moves to make USG a
stronger, more agile company," said Chairman, President and CEO James
S. Metcalf. "We are focused on things that matter to our customers:
product innovations, expansion into key international markets, and
making it easier to do business with us," added Metcalf.
"Being associated with The Olympic Movement, which is recognized
throughout the world, gives USG broad exposure and appeal as we roll
out our new identity," said Metcalf.
"Olympic and Paralympic athletes are known for high performance,
perseverance and a commitment to excellence - principles that align
closely with USG's own values. We are proud to support the athletes who
devote their lives to achieving greatness. It inspires us to do the
same as we embark on the next phase of our company's growth," adds
"The support of Team USA Partners such as USG is essential to
maintaining our commitment to elite-level performance and ensuring U.S.
Olympic and Paralympic athletes have every opportunity to succeed,"
said Scott Blackmun, chief executive officer, USOC. "In addition to
financial support, USG is adding its expertise and materials to aid in
the improvements at the Olympic Training Center in Colorado Springs.
The work being done to improve facilities at the OTC will have a direct
and meaningful impact for the athletes who live and train there."
"The Canadian Olympic Committee knows it takes a village to raise a
champion," said COC President Marcel Aubut. "In forging a strong and
vibrant partnership with USG, we are continuing to foster the
development of athletes and coaches. On behalf of the entire Canadian
Olympic family, I want to welcome and thank USG for supporting our
nation's sporting future."
USG's continued focus on investing in promising technology and
innovation has enabled its current success and represents the
foundation for future growth. The company introduced the building
industry's greatest advance in decades − lightweight wallboard - with
its award-winning sheetrock® Brand UltraLight Panels. USG now offers a
full portfolio of lightweight building products and is the leader in
lightweight innovation. In addition, USG is taking steps to diversify
its long-term sources of earnings with joint venture investments in
India and Oman to take advantage of growing demand in that region.
USG's U.S. sponsorship includes the donation of innovative building
materials, such as sheetrock® Brand UltraLight Panels Firecode® 30 for
the new High-Performance Center at the Colorado Springs Olympic
Training Center, set to open in early 2014.
The four-year agreement also includes the sponsorship of Team USA and
the Canadian Olympic Team competing in the 2014 Olympic and Paralympic
Winter Games in Sochi, Russia; the 2015 Pan/Parapan American Games in
Toronto; and the 2016 Olympic and Paralympic Games in Rio de Janeiro.
USG, CGC and L&W Supply are also proud to sponsor several elite athletes
expected to compete in the Olympic and Paralympic Winter Games in
United States athletes:
Alana Nichols (Alpine Skiing and Wheelchair Basketball), three-time U.S.
Paralympian and five-time Paralympic medalist
Billy Demong (Nordic Combined), four-time U.S. Olympian and two-time
Monique Lamoureaux (Ice Hockey), Vancouver 2010 Olympic Winter Games
Jocelyne Lamoureaux (Ice Hockey), Vancouver 2010 Olympic Winter Games
Rico Roman (Sled Hockey), Sochi 2014 Paralympic hopeful
Seth Wescott (Snowboard Cross), two-time U.S. Olympian and two-time
Olympic gold medalist
Duncan Keith (Ice Hockey), Vancouver 2010 Olympic Winter Games gold
Tessa Bonhomme (Ice Hockey), Vancouver 2010 Olympic Winter Games gold
USG Corporation is a manufacturer and distributor of innovative,
high-performance building systems through its United States Gypsum
Company, USG Interiors, LLC, L&W Supply Corporation and other
subsidiaries. Headquartered in Chicago, USG Worldwide operations serve
the commercial, residential, and repair and remodel construction
markets, enabling our customers to build the outstanding spaces where
people live, work and play. USG wall, ceiling, exterior sheathing,
flooring underlayment and roofing systems provide leading-edge building
solutions, while L&W Supply branch locations efficiently stock and
deliver building materials throughout the United States. USG and its
subsidiaries are proud sponsors of the U.S Olympic and Paralympic teams
and the Canadian Olympic team. For additional information, visit www.usg.com.
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S.
Olympic Committee serves as both the National Olympic Committee and
National Paralympic Committee for the United States. As such, the USOC
is responsible for the training, entering and funding of U.S. teams for
the Olympic, Paralympic, Youth Olympic, Pan American and Parapan
American Games, while serving as a steward of the Olympic and
Paralympic Movements throughout the country. For more information,
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and Give Their Everything every day. The backbone of Canada's Olympic movement, the Canadian
Olympic Committee works with National Sport Federations to prepare the
Team for the Olympic, Youth Olympic and Pan American Games. By sharing
our athletes' stories, we inspire all Canadians through the power of
sport: 24 hours a day, 7 days a week, 365 days a year. For additional
information, visit www.olympic.ca.
SOURCE: USG Corporation
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