TORONTO, July 10, 2013 /CNW/ - TVO and Q Media Solutions introduce PULL, a new online and on-air series presented by TVO's flagship current
affairs program, The Agenda with Steve Paikin, which looks at how digital technology is transforming the world.
The online home for PULL is tvo.org/pull and features over 40 web-exclusive video interviews that engage viewers
in how technology is changing the conversation in a number of areas
including: social interaction, the not-for-profit sector, business,
government, health care, media, and education. TVO's summertime edition
of The Agenda with Steve Paikin, The Agenda in the Summer, forms the on-air component of PULL, with anchor and senior editor Steve
Paikin welcoming technology experts for in-depth, half-hour
conversations every Friday at 8 and 11 pm throughout July and August.
"It's hard for me to think of anything that is changing - and disrupting
- our lives more right now than digital technologies," says Dan Dunsky,
executive producer of The Agenda. "I think the PULL series and The Agenda in the Summer content definitely help to make this complex subject accessible and
will provoke some fascinating conversations."
Consumers are reviewing, creating and advocating for better products and
services. Doctors face patients armed with the latest health data and
salespeople face customers who know more about their products than they
do. Even big media conglomerates find themselves competing with YouTube
stars for eyeballs. PULL puts these changes and their impact in context
by highlighting key trends and presenting interviews with innovators
and technology experts who offer real world examples of how these
technologies are being applied today and discussing what the potential
is for the future.
"Everyone - governments, big business, even educators used to push out
information in a controlled manner," says Q Media Solutions series
producer Richard Quinlan. "Then came the digital age. Now everyone is
producing and sharing ideas and information which is having a profound
effect on society."
The online exclusive interviews at tvo.org/Pull include everyone from
StartUp Health founder Unity Stoakes on how sharing data can improve health and cure disease, to author Jonah Berger on how psychology drives viral success, to The Globe and Mail's Teena Poirer on crowdsourcing opinions for the news, and University
of Southern California professor and author Henry Jenkins on the impact participatory culture is having on everything from media
to education and government.
"We want to start a conversation about issues like our willingness to
trade our privacy for convenience and cost," says PULL co-producer
Dorothy Engelman of Q Media Solutions. "Or ask questions like: In a
world where everyone is a content creator, who is accountable and whom
do we trust? Or how do I get my hands on my health care data and who
can I share it with?"
Some of the featured guests on The Agenda in the Summer include author Marina Gorbis on the rise of the social economy, media
guru Mitch Joel on the need to update business models for the future,
Clay Johnson on applying open source principles to government, and
Cathy Davidson on how classrooms are transforming to accommodate our
changing world. These interviews will also be available online at tvo.org/the agenda.
Viewers and visitors to PULL are encouraged to join the conversation by
posting a comment at tvo.org/Pull or tweeting using the hashtag #PullTVO.
TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO's vision is to empower people to
be engaged citizens of Ontario through educational media. TVO is funded
primarily by the Province of Ontario and is a registered charity
supported by sponsors and thousands of donors. For more information,
Where to Find TVO
About Q Media Solutions
At Q Media we tell stories. Stories that educate, inspire, engage and
From strategy, to creative to execution we are content specialists.
Working with partners like CTV, BNN and the Globe and Mail, agencies
and institutions we create multi-platform content marketing for
national brands. We work with healthcare partners like SickKids, UHN,
Scotiabank, Enbridge, to engage their customers in deeper, more
meaningful conversations in the digital, mobile and social space.
For further information:
Media Contact for TVO:
TVO Public Relations Specialist
416.484.2600 x 2445
Media Contact for Q Media Solutions:
Senior Partner Q Media Solutions