Trend Micro Announces Expanded and Innovative Consumer Mobile Portfolio

Releases innovative, mobile security and utility solutions simplify peoples' mobile lives

OTTAWA, Sept. 11, 2012 /CNW/ - Trend Micro Incorporated (TYO: 4704;TSE:4704), a global leader in cloud security, has announced a significant expansion of its consumer mobile offerings to secure, enhance and simplify Canadians' mobile lives.

The new release of Trend Micro™ Mobile Security Personal Edition for Android™ provides the most advanced protection of users' private information and faster, lighter security against malware.  To help simplify and enhance users' Android experience, Trend Micro is also releasing new apps - Trend Micro™ Longevity™ (an innovative new battery saver app) and Trend Micro™ Mobile Backup and Restore. There are also updates of the mobile versions of Trend Micro™ DirectPass™, which simplifies management of online passwords, and Trend Micro™ SafeSync™, which provides users with easy access to their data from any device.

"Mobile devices are an integral part of our lives. Trend Micro's mobile products help ensure that these devices are always protected against threats, have maximum battery life, and easy to access personal information, as well as simplified access to password-protected websites," said Ian Gordon, Trend Micro Canada Channel Chief. "Our consumer mobile products take the burden off of you .We know how busy you are."

According to a recent survey conducted by Trend Micro, almost 63% percent of consumers reported connecting online via their phones - with over a quarter of them owning two or more mobile devices.  With the increase of smart phones, consumers have become more comfortable using their phones to conduct sensitive personal business online.  According to the survey, 37% of respondents use their mobile devices to bank online, 25% use their mobile devices to shop online and 59% use their devices to visit social networking sites.  These activities all involve sensitive data that needs to be protected.

Trend Micro's new Privacy Scanner is the first solution to warn users of apps that access and also upload private data. This data can include pictures, phone logs, SMS messages, address books, and even recordings via the phone's microphone. The new threat scanner now also uses Trend Micro's cloud security to further reduce the impact on the device while always ensuring the latest threats are being blocked.  These new features are possible through the Trend Micro Mobile App Reputation System, a cloud-based system that continuously monitors 650,000+ apps for mobile malware, apps that upload private data, and battery-hogging apps.   Trend Micro Mobile Security Personal Edition also includes:

Privacy Scanner - protects private data.  When people attempt to install a new app, its privacy risk reputation is checked and any risky apps are flagged.

Threat Scanner -detects malicious apps faster with an even lighter solution that has negligible impact on the device.

Parental Controls - blocks unwanted and inappropriate content including spam, adult content, and unwanted contacts.

Safe Surfing - automatically blocks malicious websites.

Uninstall Protection - stops uninstallation of mobile security by requiring the master account password.

Lost Device Protection - provides anti-theft functionality that allows users to find, lock and erase a missing device.  It also enables users to remotely sound an alarm to help locate the device and protects against thieves who change the phone's SIM card.

Pricing and Availability
Trend Micro Mobile Security Personal Edition, available today, includes the Threat Scanner and a 1 year license that sells for $29.99.

Trend Micro Longevity, available today, will include both a free version, as well as a premium subscription, that will normally sell for $5.99 /year or $9.99/2 years. Trend Micro will be offering an introductory special of 50% off for a limited time.

Trend Micro Mobile Backup and Restore, available in beta now, will be offered for purchase later this year with 1GB of free storage and an extra 5GB of storage available for $0.99 per month or $9.99 per year.

About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ cloud computing security infrastructure, Trend Micro's products and services stop threats where they emerge - from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.

Additional information about Trend Micro Incorporated and its products and services are available at Trend This Trend Micro news release and other announcements are available at and as part of an RSS feed at   Or follow our news on Twitter at @TrendMicro.

SOURCE: Trend Micro Canada

For further information:

Media contact: Claire M. Tallarico 416 616 9940

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Trend Micro Canada

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