Releases innovative, mobile security and utility solutions simplify
peoples' mobile lives
OTTAWA, Sept. 11, 2012 /CNW/ - Trend Micro Incorporated (TYO:
4704;TSE:4704), a global leader in cloud security, has announced a
significant expansion of its consumer mobile offerings to secure,
enhance and simplify Canadians' mobile lives.
The new release of Trend Micro™ Mobile Security Personal Edition for
Android™ provides the most advanced protection of users' private
information and faster, lighter security against malware. To help
simplify and enhance users' Android experience, Trend Micro is also
releasing new apps - Trend Micro™ Longevity™ (an innovative new battery
saver app) and Trend Micro™ Mobile Backup and Restore. There are also
updates of the mobile versions of Trend Micro™ DirectPass™, which
simplifies management of online passwords, and Trend Micro™ SafeSync™,
which provides users with easy access to their data from any device.
"Mobile devices are an integral part of our lives. Trend Micro's mobile
products help ensure that these devices are always protected against
threats, have maximum battery life, and easy to access personal
information, as well as simplified access to password-protected
websites," said Ian Gordon, Trend Micro Canada Channel Chief. "Our
consumer mobile products take the burden off of you .We know how busy
According to a recent survey conducted by Trend Micro, almost 63%
percent of consumers reported connecting online via their phones - with
over a quarter of them owning two or more mobile devices. With the
increase of smart phones, consumers have become more comfortable using
their phones to conduct sensitive personal business online. According
to the survey, 37% of respondents use their mobile devices to bank
online, 25% use their mobile devices to shop online and 59% use their
devices to visit social networking sites. These activities all involve
sensitive data that needs to be protected.
Trend Micro's new Privacy Scanner is the first solution to warn users of
apps that access and also upload private data. This data can include
pictures, phone logs, SMS messages, address books, and even recordings
via the phone's microphone. The new threat scanner now also uses Trend
Micro's cloud security to further reduce the impact on the device while
always ensuring the latest threats are being blocked. These new
features are possible through the Trend Micro Mobile App Reputation
System, a cloud-based system that continuously monitors 650,000+ apps
for mobile malware, apps that upload private data, and battery-hogging
apps. Trend Micro Mobile Security Personal Edition also includes:
Privacy Scanner - protects private data. When people attempt to install a new app, its
privacy risk reputation is checked and any risky apps are flagged.
Threat Scanner -detects malicious apps faster with an even lighter solution that has
negligible impact on the device.
Parental Controls - blocks unwanted and inappropriate content including spam, adult
content, and unwanted contacts.
Safe Surfing - automatically blocks malicious websites.
Uninstall Protection - stops uninstallation of mobile security by requiring the master account
Lost Device Protection - provides anti-theft functionality that allows users to find, lock and
erase a missing device. It also enables users to remotely sound an
alarm to help locate the device and protects against thieves who change
the phone's SIM card.
Pricing and Availability
Trend Micro Mobile Security Personal Edition, available today, includes
the Threat Scanner and a 1 year license that sells for $29.99.
Trend Micro Longevity, available today, will include both a free
version, as well as a premium subscription, that will normally sell for
$5.99 /year or $9.99/2 years. Trend Micro will be offering an
introductory special of 50% off for a limited time.
Trend Micro Mobile Backup and Restore, available in beta now, will be
offered for purchase later this year with 1GB of free storage and an
extra 5GB of storage available for $0.99 per month or $9.99 per year.
About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with
its Internet content security and threat management solutions for businesses and consumers. A
pioneer in server security with over 20 years' experience, we deliver top-ranked client, server
and cloud-based security that fits customers' and partners' needs,
stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart
Protection Network™ cloud computing security infrastructure, Trend
Micro's products and services stop threats where they emerge - from the
Internet. They are supported by 1,000+ threat intelligence experts
around the globe.
Additional information about Trend Micro Incorporated and its products
and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at
http://NewsRoom.TrendMicro.com and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.
SOURCE: Trend Micro Canada
For further information:
Media contact: Claire M. Tallarico 416 616 9940