Campaign kicks off September 29th, 2012 at Shoppers Drug Mart stores
across the country
TORONTO, Sept. 27, 2012 /CNW/ - In support of Shoppers Drug Mart's
ongoing commitment to women's health, the Company and its
Associate-owners announced today that the 11th annual Tree of Life campaign will run from September 29th, 2012 to October 26th, 2012. The national, four-week campaign has raised more than $17
million dollars in the past, with the projected goal of $2.3 million
this year to help fund local women's charities across the country.
The campaign provides customers with the opportunity to purchase and
personalize a "Tree of Life" icon; a "leaf" for a loonie, a "butterfly"
for $5, an "acorn" for $10 and a "cardinal" for $50. The icons are
prominently displayed on the Tree of Life in all participating stores
and 100 percent of campaign proceeds are donated to local women's
"National in scope, yet locally-based, the annual Tree of Life campaign
offers patients, customers and employees the opportunity to donate
directly to the organizations that make a difference to women's health
in their own communities," said Lisa Gibbs, Manager, Community
Investment, Shoppers Drug Mart. "With the support of our
Associate-owners, their store teams, our employees and customers, we
are confident that we will reach our goal of raising $2.3 million to
improve the health of women across Canada."
The Tree of Life campaign is one of the leading partnership programs of
the Shoppers Drug Mart WOMEN platform - the Company's commitment to
improving the health of Canadian women in body, mind and spirit.
Shoppers Drug Mart Associate-owners play an active role within their
communities, not only providing trusted healthcare advice and services,
but also getting to know their patients. Taking into account the needs
of the community, each Associate-owner selects a women's health
organization to benefit from the funds raised from their store's Tree
of Life program. By partnering with local charities, Shoppers Drug
Mart and its Associate-owners are able to provide direct support,
resources and programming to meet the needs of Canadian women in the
communities we serve.
About Shoppers Drug Mart WOMEN
Shoppers Drug Mart WOMEN represents the organization's commitment to
improving the health of all Canadian women in body, mind and spirit.
Brought to life through five partnership programs, created with leading
experts and institutions in women's health, this national initiative
connects women to health information and resources that help ensure
their health only gets stronger. More information can be found at shoppersdrugmart.ca/women.
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of
full-service retail drug stores operating under the name Shoppers Drug
Mart (Pharmaprix in Québec). With more than 1,230 Shoppers Drug Mart
and Pharmaprix stores operating in prime locations in each province and
two territories, the Company is one of the most convenient retailers in
Canada. The Company also licenses or owns more than 57 medical clinic
pharmacies operating under the name Shoppers Simply Pharmacy
(Pharmaprix Simplement Santé in Québec) and six luxury beauty
destinations operating as Murale. As well, the Company owns and
operates 63 Shoppers Home Health Care stores, making it the largest
Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug
Mart Specialty Health Network Inc., a provider of specialty drug
distribution, pharmacy and comprehensive patient support services, and
MediSystem Technologies Inc., a provider of pharmaceutical products and
services to long-term care facilities.
For more information, visit www.shoppersdrugmart.ca.
SOURCE: Shoppers Drug Mart Corporation
For further information:
Manager, Communication & Corporate Affairs
Tel: 416-493-1220 ext 5141