CALGARY, March 7, 2013 /CNW/ - Today Travel Alberta was presented with
three awards for tourism marketing excellence in the annual Golden City
Gate international film and media competition. The second video
installment of Travel Alberta's brand (remember to breathe) entitled 'There Is' received a gold award, beating entries from Germany, Thailand,
Switzerland and Portugal. Gold was awarded for Travel Alberta's website
travelalberta.com beating entries from the U.S. and Malta, and the Official Alberta Travel Planner, a guide to experiences in Alberta, was recognized with a bronze award.
The Golden City Gate awards are held each year at the International
Tourism Fair (ITB) in Berlin, the world's leading travel trade show.
"I am proud to see the newest installment of the (remember to breathe)
campaign receive such a prestigious award for capturing and sharing the
Alberta visitor experience," said Richard Starke, Minister of Tourism,
Parks and Recreation. "We are so fortunate to have a wide range of
experiences in Alberta and the campaign is achieving its goal:
inspiring people from around the world to come enjoy a life-changing
Considered to be the "Oscars" by the international travel and tourism
industry, the Golden City Gate awards recognize tourism marketing
excellence in various categories. Winners are chosen by an
international jury consisting of 45 representatives from international
tourism industry organizations. The award ceremony recognizes top three
entries in each category with a gold, silver or bronze award. One
outstanding submission across all categories is presented with a
Travel Alberta is no stranger to success at these awards, having
received the diamond award at last year's competition for the original (remember to breathe) video.
"This award is a very prestigious recognition by our global peers and
signifies the high standard of excellence Travel Alberta has earned
within the travel industry," said Bruce Okabe, Travel Alberta's Chief
Executive Officer. "It is an honour to be recognized two years in a row
in this global competition. We are on the right track with a powerful
brand that differentiates our province against our global competition
and inspires the world to experience Alberta."
Since becoming a Crown corporation on April 1, 2009, Travel Alberta has
earned more than 20 awards related to excellence in tourism marketing,
including platinum at the HSMAI Adrian Awards, marketing campaign of the year from the Tourism Industry Association of Canada (TIAC) and a gold honour in Travel Weekly's Magellan Awards.
All of Travel Alberta's (remember to breathe) videos can be found on Travel Alberta's YouTube channel.
Alberta, located in western Canada, is as vast as it is varied in
landscapes and adventures. Alberta is an exceptional vacation
destination that promises authentic experiences in breathtaking
About Travel Alberta
Travel Alberta is the tourism marketing organization for the province of Alberta. A
team of youthfully spirited adventurers, we lead the Canadian tourism
industry in marketing Alberta's extraordinary experiences around the
SOURCE: Travel Alberta
For further information:
Jennifer Anderson - Director, Communications