Today is Tim Hortons Camp Day: every coffee makes a true difference
-On Camp Day, 100 per cent of coffee sales are donated to the Tim Horton Children's Foundation to send thousands of deserving children on a life-changing camp experience-
OAKVILLE, ON, June 4, 2014 /CNW/ - Going to camp is a childhood rite of passage in North American culture, but for many children this quintessential experience is out of reach. On Camp Day, Tim Hortons guests can help make camp a reality for thousands of economically disadvantaged kids in Canada and the U.S.
Today, Tim Hortons restaurant owners will generously donate all proceeds from coffee sales, as well as other fundraising activities, to the Tim Horton Children's Foundation (THCF). All funds raised go directly to sending kids on an inspiring and unforgettable camp adventure. Last year, a record $11.8 million was raised in Canada and the United States to help send more than 17,000 kids to camp.
"The Tim Horton Children's Foundation provides more than just a camp experience to every child who attends," said Dave Newnham, Vice President and Executive Director, Tim Horton Children's Foundation. "It's the opportunity for children from economically disadvantaged backgrounds to help develop the skills, confidence and positive attitude needed to build a brighter future for themselves."
In addition to buying a coffee, Tim Hortons guests can directly impact children in their community through additional in-restaurant and online fundraising activities. Ways to participate include:
- Make a donation by purchasing a tent or cabin in restaurant
- Round Up for Camp Day (round the after-tax total of an order to the nearest dollar amount)
- Text CAMP to 45678 in Canada to donate $5
- Text CAMP to 41518 in USA to donate $5
- Donate online at sendakidtocamp.com
"Camp Day is our largest fundraising activity of the year and accounts for 60% of all funds raised annually," said Newnham. "Through the generosity of our loyal guests and continued support of our restaurant owners and team members, thousands of low-income children can experience camp. Buying a coffee on Camp Day makes a true difference and with the 40th anniversary of the Foundation this year, we want to make it the most successful to date."
Children who attend one of the Foundation's six camps are selected from within the communities where Tim Hortons restaurants are located. Tim Hortons restaurant owners work closely with local youth organizations and schools to the identify children who would benefit most from the experience. Often, this camp experience is the first time a child has travelled outside their community. During their stay at a THCF camp, kids participate in a wide range of first-class programs and activities designed to build self-confidence, self-esteem and leadership skills. The powerful life experiences learned at THCF camps come at absolutely no cost to the campers or their families.
Social Media
#CampDay
Tim Horton Children's Foundation: www.facebook.com/timhortonchildrensfoundation; @THCF1974; www.youtube.com/THCF1974
Tim Hortons: https://www.facebook.com/TimHortons; @TimHortons
About the Tim Horton Children's Foundation Camps
The first Tim Horton Children's Foundation camp opened in Parry Sound,
ON in 1975 with just 200 kids. Today, the Foundation operates six
year-round camps across North America serving more than 17,000
low-income children. Campers have the opportunity to attend one of
three programs, including a Winter and Summer Camp Program (ages 9-12),
a Year Round Group Program serving schools and youth groups (ages 8-18)
in the fall, winter and spring, and a five-level Youth Leadership
Program focused on building lifelong leadership skills (ages 13-17).
About the Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable
organization founded in 1974 that is committed to providing an enriched
and memorable camp experience for children and youth living in
economically disadvantaged homes. The Foundation's funding comes from
Tim Hortons Camp Day, fundraising activities, special events, and
year-round public donations collected through counter and drive-thru
coin boxes, as well as other donations. By the end of 2014, more than
200,000 children will have attended a Foundation camp at no cost to
them or their families. For more information about the Tim Horton
Children's Foundation, please visit www.thcf.com.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains
in North America based on market capitalization, and the largest
in Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and
fruit smoothies, fresh baked goods, grilled Panini and classic
sandwiches, wraps, soups, prepared foods and other food products. As
of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants,
including 3,610 in Canada, 870 in the United States and 44 in the Gulf
Cooperation Council. More information about the Company is available
at www.timhortons.com.
Image with caption: "Today Tim Hortons restaurant owners donate 100 per cent of the proceeds from coffee sales to the Tim Horton Children's Foundation to help send kids across Canada and the United States to camp. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140604_C8366_PHOTO_EN_41037.jpg
SOURCE: Tim Hortons
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