Tim Hortons RRRoll Up the Rim to Win Is Back

Tim Hortons

- Canada's favourite contest is here with more than 48 million prizes -

OAKVILLE, ON, Feb. 2, 2015 /CNW/ - RRRoll Up the Rim to Win is back with more than 48 million prizes. There are more chances to win than ever before, including 50 Toyota Camry XSE grand prizes and a second year of the popular double roll, which includes a chance to win $500,000 in Visa Prepaid Cards. 

During RRRoll Up the Rim to Win, Tim Hortons guests have the opportunity to instantly win more prizes than ever with the purchase of any hot beverage. The 2015 contest offers 50 grand prizes of the all-new 2015 Toyota Camry XSE, 100 55" LG OLED Smart TVs, 25,000 $100 Tim Cards and millions of coffee and food prizes, as well as a second roll on every medium, large and extra large cup for a chance to win one of 100 $5,000 Visa Prepaid Cards.

"Our guests eagerly await the arrival of Tim Hortons RRRoll Up the Rim to Win contest, and this year we are kicking it off earlier than ever, with even more prizes up for grabs," says Peter Nowlan, Chief Marketing Officer, Tim Hortons. "In 1986, the inaugural year, the most valuable prize was a snack pack of Timbits. Now in 2015, there are more prizes than the entire population of Canada and our guests can win cars, TVs and millions of other prizes."

This year, to kick off Roll Up season and celebrate that everyone could be a RRRoll Up the Rim to Win winner, Tim Hortons surprised the residents of Windsor, Nova Scotia, by transforming their town overnight into "Winner", Nova Scotia. Windsorites awoke to find "Town of Winner" signs on everything from the local arena and fire station, to stores along the main street. An event was held at Long Pond – considered to be the birthplace of hockey – where Windsorites enjoyed a free community celebration including Tim Hortons coffee and Timbits. A $10,000 donation was made to the town of Windsor to support the creation of an outdoor athletic centre. The experience can be viewed online at www.youtube.com/watch?v=ZfAWj-CrNTE.

RRRoll Up the Rim to Win runs from February 2 until April 17 or until cup supplies last. The RRRoll Up Replay online or mobile app game runs from February 2 until April 2. Visit www.rolluptherimtowin.com. Enter daily to win badges and prizes and be eligible for the VIP Extra Day of Play. Prizing for RRRoll Up Replay, including the Extra Day of Play, consists of a Toyota Camry, eight $1,000 Visa Prepaid Cards, six prizes of Free Coffee for a Year, 2,400 $25 Tim Cards, 60 LG Tablets and 326,000 beverage prizes.

Prizes may be claimed until May 8, 2015. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons locations or at www.rolluptherimtowin.com.

Social media fans can join the RRRoll Up the Rim conversation on Twitter or Instagram using @TimHortons and on Facebook at Facebook.com/TimHortons.

Tim Hortons^®  Inc. Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International Inc.
Restaurant Brands International is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 18,000 restaurants in 100 countries. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – Tim Hortons^® and BURGER KING^®. These independently operated brands have been serving their respective guests, franchisees and communities for over 50 years. 

SOURCE Tim Hortons

Image with caption: "Tim Hortons RRRoll Up the Rim to Win is back and with more than 48 million prizes - that’s more prizes than the entire population of Canada - everyone can be a winner! (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20150202_C4460_PHOTO_EN_11698.jpg

For further information or to arrange an interview, please contact: Michelle Robichaud, [email protected], 905.339.5047