Tim Hortons® raises a record-breaking $13.7 million on Camp Day
Generosity of Tim Hortons® Guests and Restaurant Owners on May 31, 2017 will help send 20,000 children on a life-changing camp experience.
OAKVILLE, ON, June 7, 2017 /CNW/ - On May 31st, Tim Hortons® Guests helped to raise $13.7 million on Camp Day – a yearly initiative that sees 100 per cent of hot coffee sales donated by Tim Hortons Restaurant Owners and limited edition bracelet proceeds go to help send youth from low-income families to a Tim Horton camp. Funds raised on Camp Day will help give more than 20,000 kids the opportunity to participate in a life-changing camp experience through the Tim Horton Children's Foundation (THCF), at one of seven beautiful sites across Canada and the U.S. There, campers will participate in activities such as wilderness expeditions and high ropes courses that promote a healthy lifestyle and build the self-confidence and leadership skills which help to support their long-term growth.
The goal of THCF camps is to provide youth from low-income families with the skillset they need to become resourceful, responsible and empowered individuals through repeated experiences. Camp provides the tools they need to build brighter futures for themselves and have a positive impact in their communities, setting them up for life-long success.
"Camp Day is the biggest day of the year for the Tim Horton Children's Foundation and this year's donations will help send 20,000 from low-income families to one of our seven camps for a life-changing camp experience," says Dave Newnham, President & Executive Director, Tim Horton Children's Foundation. "It's more than just sending a kid to camp. Our programs are designed to help kids develop the skills that will help them with the transition to adulthood and it's all done through the power of camp and the support from our Tim Hortons Guests and Restaurant Owners!"
For over 25 years, funds raised on Camp Day have amounted to more than $175 million*. Through this, over 237,000 youth have been able to attend camp, at no cost to their families. Campers are selected from local communities with the assistance of social service agencies and schools to identify children who would benefit most from the experience.
"Thank you to our generous Guests and Restaurant Owners who have helped to make this the most successful Camp Day to date," says Sami Siddiqui, President, Tim Hortons Canada. "Each and every contribution on May 31st will help give youth from low-income families the opportunity to participate in this life-changing experience and a brighter future."
For the second year, limited edition Camp Day bracelets helped raise funds, and are still available for purchase at many Tim Hortons restaurants. These are sold for $2.00, plus tax at participating locations. Proceeds raised from bracelet purchases will continue to support THCF while supplies last. The bracelets are inspired by the THCF GR8 Beads program which supports campers by teaching them applied skills they can use at home, school and their communities.
Tim Hortons Guests can continue to support throughout the year by dropping their spare change into the coin boxes found at most Tim Hortons locations or by making a one-time or monthly donation online at http://timscampday.com
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*Numbers reported in CAD$
About the Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth from low-income families. The Foundation's funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2017, more than 250,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com.
About the Tim Horton Children's Foundation Camps
The first Tim Horton Children's Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates seven camps across North America and will serve more than 20,000 youth from low-income families in 2017. Camp programs include an experience lasting four days in length for schools throughout the fall, winter and spring, and a five-level Youth Leadership Program in the summer for participants ages 12 to 16, focused on building lifelong leadership skills. Guests can make donations year-round at thcf.com.
ABOUT TIM HORTONS®
TIM HORTONS® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. TIM HORTONS® has more than 4,600 system wide restaurants located in Canada, the United States, and around the world. To learn more about the TIM HORTONS® brand, please visit the TIM HORTONS® brand website at www.timhortons.com or follow us on Facebook, Twitter and Instagram.
ABOUT RESTAURANT BRANDS INTERNATIONAL INC.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. To learn more about RBI, please visit the company's website at www.rbi.com.
SOURCE Tim Hortons
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