Tim Hortons® and adidas are celebrating National Coffee Day with a new Tims® Run Club footwear and apparel collection available on September 24 on TimShop.ca
- Tims RewardsTM members get exclusive early access to shop the Tims Run Club collection starting on September 24 ahead of the September 26 public launch.
- Tims is also celebrating National Coffee Day in restaurants with the return of the retro coffee cups, which are rolling out now across the country and will be available while supplies last.
TORONTO, Sept. 21, 2026 /CNW/ -- Tim Hortons is lacing up for a new collab with adidas!
The new limited-edition Tims Run Club collection is launching in connection with National Coffee Day and is rooted in the most Canadian of rituals: the Tims run.
The collection includes a running-inspired lineup of adidas footwear, apparel and accessories that feature Tims signature coffee and cream tones and Tims Run Club graphics. The collection builds on the popularity of the 2022 Tims Run Club with a broader lineup of versatile pieces designed for everyday life.
Tims Rewards members will get exclusive early access to the full Tim Hortons x adidas Tims Run Club collection on TimShop.ca on September 24 before it becomes available to all shoppers on September 26 on TimShops.ca and adidas.ca. The collection will also be available through select adidas stores and wholesale partners, including Sport Chek and Sports Experts, on National Coffee Day, September 29.
Suit up in the full lineup, including:
- Supernova Ease Running Shoe (Men's & Women's) – $129.99
- Adilette Aqua Slides – Unisex – $44.99
- Track Jackets (Men's & Women's) – $84.99
- Track Pants (Men's & Women's) – $79.99
- ADI365 Climacool Running T-Shirt – Unisex – $54.99
- Feel Cozy Hoodie – Unisex – $79.99
- adidas Graphic T-Shirt – Unisex – $39.99
- Crew Socks, Set of 3 (Men's & Women's) – $24.99
- Superlite Trainer Hat – Unisex – $39.99
"The Tims run is a Canadian classic, it's a part of our daily routines," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "Teaming up with adidas lets us bring that ritual to life in a fun new way, with a collection that guests will want to wear on their next Tims run – and all day, every day."
"We are incredibly proud to partner with Tim Hortons to celebrate the Tims Run, a uniquely Canadian ritual," said Kelly Graham, Head of Marketing at adidas Canada. "As a global leader in sport, we believe in inspiring people to move and to bring sport and style into everyday life. This collection is a great reflection of that belief, combining adidas' iconic footwear and apparel with Tim Hortons unmistakable Canadian spirit."
Supporting the collection is "GOATRs: Greatest Of All Tims Runners," a video and social media campaign celebrating the everyday Canadians who have turned the Tims run into a beloved national ritual. Evocative of sports documentaries, the film brings the Tims Run Club to life through a cast of athletic archetypes, from the veteran trailblazer to the new kid on the block. GOATRs highlights the community, camaraderie, and shared routines that make the Tims run feel like a sport of its own.
A blast from the past: retro coffee cups return for National Coffee Day
On Sept. 29, Tim Hortons is also bringing back a lineup of vintage-inspired hot beverage cup designs that capture some of the brand's iconic looks through the decades. The limited-edition cups are rolling out now across the country and will be available while supplies last.
"We're proud that millions of Canadians start their day with their favourite coffee at Tims, made with the same secret recipe since 1964," said Bagozzi. "Our vintage hot beverage cups offer guests a fun trip down memory lane leading up to National Coffee Day, and we know some guests will want to try to collect them all."
ABOUT TIM HORTONS
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of €24.8 billion in 2025. For more information, please visit www.adidas-Group.com.
SOURCE Tim Hortons
Media Contact: mediainquiries@timhortons.com
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