Hamilton's new stadium to be called Tim Hortons Field
HAMILTON, ON, July 12, 2013 /CNW/ - Two of Hamilton's most celebrated
brands, the Hamilton Tiger-Cats and Tim Hortons, today unveiled a
landmark ten-year presenting partnership agreement that includes naming
rights to Hamilton's brand-new, world-class stadium set to open in 2014
as Tim Hortons Field.
The Tiger-Cats and Tim Hortons have been proud partners for over 30
years and share deep Hamilton roots. In 1964, the first Tim Hortons
was founded in Hamilton just blocks from the Tim Hortons Field site.
2014 will mark Tim Hortons' 50th anniversary in Canada.
This fully integrated, landmark presenting partnership provides Tim
Hortons with unprecedented branding, activation and in-stadium product
integration opportunities while working together with the Tiger-Cats to
continue their philanthropic efforts in Hamilton and other surrounding
Together, Tim Hortons and the Tiger-Cats will deliver $1 million to the
charitable efforts of the Tim Horton Children's Foundation and the
Tiger-Cats' Play Action minor football development program over the
term of this partnership.
SIGNIFICANT PRESENTING PARTNERSHIP COMPONENTS:
Naming rights to Hamilton's brand new, world-class stadium - Tim Hortons
Field - and premium branding opportunities throughout the stadium.
Tim Hortons becomes the presenting sponsor of Tiger-Cats football, a
distinction that includes prominent visibility on player jerseys and
other premium partnership assets
A wide variety of Tim Hortons and Cold Stone Creamery products will be
available throughout the Tim Hortons Field concession stands.
The development of an in-stadium museum celebrating the longstanding
history of Tim Hortons, the Tiger-Cats and the City of Hamilton.
Tim Hortons will become the Presenting Partner of the Tiger-Cats Play
Action minor football development program, the team's comprehensive
initiative to lead the development of minor football throughout the
In addition, the Tiger-Cats unveiled a comprehensive set of new
renderings of Tim Hortons Field. The renderings showcase the unique
design features of Tim Hortons Field that will deliver the premier live
viewing fan experience in Canada. These include enhanced comfort
through wider seats and aisles, extensive washroom and food and
beverage access, unparalleled sightlines, state-of-the-art technology
integration, premium amenities and superior entertaining options. The
renderings can be viewed at the stadium's newly launched website - www.timhortonsfield.ca
In addition to Tiger-Cats football, Tim Hortons Field will host
international soccer events, major outdoor concerts, and future Grey
Tim Hortons Field will also see dozens of community groups make use of
the stadium, with a significant amount of hours per year allotted for
amateur football, amateur soccer, and other local groups.
"Since Tim Hortons first opened our doors almost 50 years ago right here
in this great city, Hamilton and the Tiger-Cats have held a special
place in our history and in our hearts," said David Clanachan, Chief
Operating Officer, Tim Hortons. "Hamilton is where we began and now,
with this milestone partnership, it is where we will celebrate our
future. This is about so much more than just a football stadium. It is
about opening the doors of Tim Hortons Field and really welcoming this
"The Tiger-Cats are honoured to continue and expand our storied
partnership with one of Canada's most respected brands. This
partnership presents a tremendously positive opportunity for our team,
our fans, and the entire community. Tim Hortons Field will deliver an
unrivaled gameday experience and create an incredible legacy for the
Hamilton community. We could not be more excited to work alongside Tim
Hortons as we usher in the next era of Tiger-Cats football," remarked
Bob Young, owner of the Ticats.
The Tim Hortons Field logo and several renderings can be accessed via Ticats.ca/TimHortonsFieldMedia.
About the Hamilton Tiger-Cats
The Hamilton Tiger-Cats are a member of the Canadian Football League
(CFL) with a rich 144-year history, which includes 15 Grey Cup
Championships. For more information log onto www.ticats.ca.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks including lattes, cappuccinos and espresso shots,
specialty teas, fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of March 31st, 2013, Tim
Hortons had 4,288 systemwide restaurants, including 3,453 in Canada,
808 in the United States and 27 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE: Tim Hortons
For further information:
Scott McNaughton; Hamilton Tiger-Cats, Director, Communications
905.966.8192 (cell) | 905.547.2287 x223 (office) | firstname.lastname@example.org | @TicatsPR
Michelle Robichaud; Tim Hortons
289.795-5126 (cell) | 905.339-5047 (office) | Robichaud_Michelle@timhortons.com