TORONTO, Nov. 18, 2013 /CNW/ - The Tourism Industry Association of
Ontario (TIAO) recently awarded The Greater Toronto Hotel Association
(GTHA)'s The Spirit Awards with its Employee Attraction and Retention
Award at the 2013 Ontario Tourism Summit in Toronto, Ontario. The
award recognizes an innovative approach to staff recruitment, best
practices in human resources that have a positive impact on the bottom
line, and has a positive impact on visitor satisfaction and visitor
GTHA's inaugural The Spirit Awards was held on April 27, 2012 and
welcomed 350 nominees, hotel owners, General Managers and industry
sponsors. The event has been awarded the Employee Attraction and
Retention Award for providing the support and drive behind customer
service excellence for the hotel community across the Greater Toronto
Area. This event provides an industry benchmark for current and future
hospitality employees while improving morale amongst the industry and
higher internal customer service standards.
The Spirit Awards has become an annual event honouring the service,
professionalism and innovation of outstanding ambassadors in the hotel
industry of the Greater Toronto Area. The event's focus is to recognize
and show appreciation to the front line and "heart of the house" staff
for their "Spirit" and service to guests.
The Spirit Awards' success is in its numbers: 150 ambassadors nominated;
1898 years of combined service in the industry; 14% year over year
increase in attendance.
The Ontario Tourism Awards celebrate excellence and innovation in the
multi-billion dollar tourism industry, which is a key contributor to
Ontario's economic prosperity. Nominations were open to all individuals
in the tourism industry operating in Ontario and were judged by an
independent, third-party panel of industry experts.
"The Spirit Awards celebrate the great people helping to grow the
tourism industry overall who welcome visitors to Toronto every day.
Congratulations to the Greater Toronto Hotel Association on this
Beth Potter, President & CEO
Tourism Industry Association of Ontario
Tourism is an important part of Ontario's economy, supporting over
300,000 jobs, according to preliminary numbers.
According to preliminary results, visits to Ontario increased by 1.4 per
cent to 105.2 million for the year 2011 over 2010.
Preliminary results show that tourism receipts increased by 4.8 per cent
in 2011 to over $23 billion.
Tourism Industry Association of Ontario - www.tiaontario.ca
Ontario Tourism Summit - www.ontariotourismsummit.com
Greater Toronto Hotel Association - www.gtha.com
SOURCE: Tourism Industry Association of Ontario
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