The Source teams up with Ottawa Senators - Ottawa-area Sens fans could be cheering on their home team in person, courtesy of The Source

BARRIE, ON, Sept. 22, 2014 /CNW/ - Canadian electronics and communication retailer, The Source, today announced plans for a season-long promotional partnership with the Ottawa Senators Hockey Club. Through a series of consumer promotions and offers throughout the year, The Source's 41 Ottawa region stores will provide customers with tickets to Senators home games, exclusive Senators merchandising and other unique prizing.

"The Source is thrilled to partner with the Ottawa Senators this season," said Ron Craig, VP Marketing and Business Development for The Source. "Ottawa is a key market for us and the Senators are the premier sports franchise in the nation's capital. Many of our customers are big hockey fans so giving them opportunities to get Sens tickets and merchandise at The Source is a win-win."

"Throughout the 2014-15 National Hockey League season, Senators fans can look forward to exciting and engaging promotions which will include one-of a-kind Senators experiences, as well as multiple opportunities for Sens fans to be rewarded for simply shopping at their local The Source store. The Source has been part of the Ottawa community for years and The Senators welcome this new partnership," said Ottawa Senators' Senior Vice-President, Corporate Strategy & Sale, Mark Bonneau.

The Source's Ottawa Senators partnership will be promoted across all local stores, The Source flyer, as well as various online and social media outlets starting this month.

The partnership kicks off with a promotional offering available through October 29, where customers who activate any smartphone on a new Bell Plus plan at The Source will receive two tickets to an Ottawa Senators regular season game.

About The Source
Building on more than 40 years of excellence as an electronics retailer, The Source is one of Canada's largest retailers with over 650 locations nationwide. Over 70 per cent of Canadians live within five kilometers of stores operated or licensed by The Source.  Retail locations and offer a wide range of brand name consumer electronics including communications, home entertainment, home office and sound products. For more information, visit


SOURCE: The Source

For further information: Agnes Roter, The Source,, 416-809-7342


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