MONTREAL, Nov. 3, 2013 /CNW Telbec/ - The Literacy Foundation and
actress/spokesperson Marie Turgeon invite you to buy a brand new
children's book for a child from an underprivileged neighbourhood, as
part of the 15th edition of The Gift of Reading program. Support the program by visiting one of the 145 participating
bookstores and 100 participating libraries in Quebec during November
and December. In endorsing our cause, you help convey the magic of
reading to children in your region living in families where the
connection with books is all too often non-existent.
"A baby who chews on a book at 6 months increases its chances of
devouring its content at age 14!" states Foundation CEO, Diane Mockle.
"Providing access to books and reading from a very early age is an
essential factor in developing the love of reading."
For many years now, the Literacy Foundation has been mobilizing to bring
reading into underprivileged Quebec homes. "The earlier a child is in
contact with books, the better his chances are of staying in school,"
says program spokesperson, Marie Turgeon. "To enjoy reading is to enjoy
learning—it's fundamental! Reading has to be made accessible to all
children. Please help us reach our goal of 40,000 books!"
Moving account from a teacher
"One of my students has a very hard time reading," says J. L., a teacher
at École Louis-Joseph-Martel. "Although she's nearly finished Grade 2,
she's reading at a Grade 1 level. She received a fun mini-novel through
The Gift of Reading. First I thought she wouldn't be able to read it. She came to see me
the next day, her eyes sparkling, to share with me her joy at having
read the first two pages all by herself. Then she'd come to see me
every day to share the story or ask me for help with a word. She got
through the whole book, something I hadn't believed her capable of.
Having her very own book gave her the motivation to keep at her
reading. Thank you for this moving moment!"
15th anniversary of The Gift of Reading
The Gift of Reading came into being during the notorious ice storm of 1998. Seeking a way of
giving the public a yearly opportunity to do something to reach our
target clientele, Sophie Labrecque, then CEO of the Foundation, had the
original idea for the program, along with some teacher friends. The
Foundation thus became one of the pioneers in illiteracy prevention and
encouraging young people to stay in school by ensuring the distribution
of brand new children's books to kids living in underprivileged
neighbourhoods across Quebec. To date, more than 323,000 children and
their families have benefited from the program.
Taking action at every age
Alongside the children reached by The Gift of Reading are very often parents with low reading skills, confined to precarious,
low-paying job sectors, or simply unemployed. But these adults'
experience with school directly affects their children's path. In
giving a new book to a child through The Gift of Reading, you are enabling the Foundation to get in touch with parents with low
reading proficiency who would one day like to undertake literacy
training so as to contribute to their children's education and quality
of life. The Info-Alpha line is there to support them: 1-800-361-9142.
The Foundation thanks Archambault, the Association des bibliothèques publiques du Québec, the Association des libraires du Québec (ALQ), Coopsco, Librairies indépendantes du Québec (LIQ) and Renaud-Bray, which take part in the effort as official
collection sites for the program.
Where the books are distributed
The books collected will be distributed to children in May 2014, through
hundreds of organizations targeted by the Foundation, on the basis of
the deprivation indicators established by the Ministry of Education,
Recreation and Sports (MELS). These establishments include schools,
daycare centres and Famille grassroots organizations. Each book collected in a region is given to a
child from that region.
Official cause of Montreal's Salon du livre book fair
Once again this year, it will be possible to take advantage of a visit
to Montreal's Salon du livre, November 20-25, 2013, to buy a children's book and place it in one of
the collection boxes to be found at many publishers' booths and the
Foundation's (#101 and #433).
Founded in 1989, the Literacy Foundation is a non-profit organization
whose mission is to ensure that everyone—adults and children—has access to reading and
writing. To help the Foundation, make a donation at fondationalphabetisation.org/en.
Image with caption: "New visual for the program (CNW Group/Literacy Foundation)". Image available at: http://photos.newswire.ca/images/download/20131103_C9092_PHOTO_EN_32789.jpg
Image with caption: "actress/spokesperson Marie Turgeon (CNW Group/Literacy Foundation)". Image available at: http://photos.newswire.ca/images/download/20131103_C9092_PHOTO_EN_32815.jpg
SOURCE: Literacy Foundation
For further information:
514-289-1178, ext. 226