Sales leader draws from success at The Nielsen Company to help DATA
better serve clients' marketing needs
BRAMPTON,ON, June 19, 2013 /CNW/ - DATA Group Inc. (TSX: DGI) ("The DATA
Group", "DATA") is pleased to announce the appointment of Joshua Levi
to the position of Director, Data Analytics.
Joshua brings to the role strategic leadership in client services and
sales, with extensive experience using advanced research and analytics
— profiling, segmentation, geo-targeting — to help clients drive strong
sales and profitable business growth in their marketing programs.
He comes to DATA from The Nielsen Company, where he developed new
marketing strategies and utilized innovative web-based tools and
shopper analytics to increase uptake of Nielsen's products and
He will play an important role in supporting DATA's ongoing
technology-focused growth through expansion of its marketing and
document management solutions. These include a robust Cross-Channel
Marketing platform for designing and deploying complete campaigns; a
Marketing Campaign Management solution that improves marketing
collaboration among clients and suppliers; and a Document Process
Management offering that increases efficiency and lowers costs
throughout the document lifecycle.
Joshua is passionate about achieving excellence both personally and
professionally, and attributes his success to recognizing the need to
exceed clients' expectations. "Clients are looking to us to provide the
insight that will lower their costs and give them a competitive edge,"
he says. "We're not simply supplying products and services; we're
partnering with them as an end-to-end solution provider."
He is a firm believer in the power of data analytics and its ability to
help clients increase marketing ROI. His belief is rooted in part in
the Pareto Principle, according to which roughly 80% of revenue comes
from 20% of your customers or donors.
"Effective analytics enable you to locate those customers" he says, "and
engage with them in a meaningful way, using the medium most relevant to
About DATA Group Inc.
DATA Group Inc. is a managed business communications services company
specializing in customized document management and marketing solutions.
DATA Group develops, manufactures, markets and supports integrated web
and print-based communications, information management and direct
marketing products and services that help its customers reduce costs,
increase revenues, maintain brand consistency and simplify their
business process. DATA Group's expertise and resources enable it to
address any document requirement of its customers, from a simple
mail-out to an enterprise-wide document management or direct marketing
initiative. We have approximately 1,800 employees working from 35
locations across Canada and the United States to accomplish this.
Additional information relating to DATA Group Inc. is available on
www.datagroup.ca and in the disclosure documents filed by DATA Group
Inc. on the System for Electronic Document Analysis and Retrieval
(SEDAR) at www.sedar.com.
The announcement of the introduction of any DATA Group product or
service offering is not necessarily indicative of the timing of
recognition of revenue from that offering or the level of revenue for
any particular period. Certain statements in this press release
constitute "forward-looking" statements that involve known and
unknown risks and uncertainties which may cause the actual
results, performance, objectives or achievements of The DATA
Group, or industry results, to be materially different from any
future results, performance, objectives or achievements expressed
or implied by those forward-looking statements. These risks and
uncertainties include the possibility that customers may not purchase
The DATA Group's products and services when or at the rates The DATA
Group expects. Other such risks and uncertainties are described in The
DATA Group's publicly available disclosure documents, as filed by The
DATA Group on SEDAR (www.sedar.com). Unless required by applicable securities law, The DATA Group does not
intend and does not assume any obligation to update these
SOURCE: DATA Group Inc.
For further information:
President and CEO
DATA Group Inc.
Tel.: (905) 494 4006
Vice President, Digital and Direct Marketing
DATA Group Inc. .
Tel.: (905) 494-4100