The Cat in the Hat Visits Verdun Elementary, Donates Books in Support of "Hats Off to Dr. Seuss"

Indigo Books & Music Inc. and Random House of Canada Celebrate "Hats Off to Dr. Seuss!"

TORONTO, Feb. 28, 2013 /CNW/ - Indigo Books & Music Inc. (TSX: IDG) and Random House of Canada are partnering on an exclusive campaign, "Hats Off to Dr. Seuss," to benefit the Indigo Love of Reading Foundation while celebrating one of Random House's biggest selling and most beloved brands, Dr. Seuss.  Between February 28 and March 31, 2013 proceeds from every purchase of any Dr. Seuss book at Indigo will be donated to the Indigo Love of Reading Foundation.

As a part of the, "Hats off to Dr. Seuss," campaign The Cat in the Hat kicked-off its nation-wide tour by visiting Verdun Elementary School, Verdun, Quebec on Thursday, February 28.  The Cat in the Hat delighted and entertained students, ranging in age from pre-kindergarten to grade 1, and donated one copy of The Cat in the Hat for every child, as well as, a selection of books to the school's library.  In 2011 Verdun Elementary was selected by the Indigo Love of Reading Foundation as one of 20 schools nation-wide to receive a donation of $64,000 to enhance their library and further literacy in their school.

The Indigo Love of Reading Foundation was established to ensure all elementary school children have easy access through their very own school library to the most essential learning tool, books. Since its inception in 2004, the Foundation has donated $12 million to schools in need across the country, providing access to more than 1,000,000 books for 36,000 children.

About Indigo Books & Music Inc.

With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online channel,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community.

Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries and the resulting literacy crisis.  Every year the Indigo Love of Reading Foundation commits $1.5 million to high-needs elementary schools so they can rebuild their libraries with the purchase of new books and education resources.  The annual Adopt a School program brings Canadian communities together to raise additional funds putting thousands more books into the hands of children at hundreds more elementary schools annually. To date the Indigo Love of Reading Foundation has committed more than $12 million to more than 130 schools nationally.

Image with caption: "Students at Verdun Elementary with the Cat in the Hat - From L to R: Olivia Dezan, Matthew Moreau, The Cat in the Hat, Matthew Mott and Ava Kennedy. (CNW Group/Indigo Books & Music Inc.)". Image available at:

SOURCE: Indigo Books & Music Inc.

For further information:

For media requests, more information and images please contact:

Alex Thomson
Manager, Public Relations
Indigo Books & Music Inc.
O: 416-263-5152
C: 647-882-2124

Alycia Ambroziak
Director, Communications
Lester B. Pearson School Board
O: 514-422-3000 x2253
C: 514-207-6625


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