TORONTO, May 14, 2013 /CNW/ - Toronto-based advertising and digital
agency The Brand Factory was selected by CMLS Financial, one of Canada's largest independent mortgage lenders, to champion the
launch of their new residential mortgage division. After a competitive
agency review, The Brand Factory was chosen to provide strategic
insights and branding initiatives for the CMLS Financial move into
The creative launch campaign, which broke earlier this month, includes a
comprehensive new website, print and digital advertising, and a full
array of collateral support materials for mortgage brokers, and CMLS
Financial staff. The Brand Factory's efforts also extended to designing
the look of the company's six new offices across Canada.
"With their proven success as a commercial lender, CMLS Financial had a
tremendous advantage when establishing a residential mortgage
division," says Joseph Sulpizi, President of The Brand Factory. "We
positioned CMLS Financial as 'Canada's Mortgage Company™' to reflect their strong position in the Canadian market and create a
new image for their exciting offering for Canadian homeowners."
Working exclusively with a network of mortgage broker affiliates, CMLS
Financial offers a comprehensive range of competitive mortgage options,
including Fixed and Adjustable rate mortgages with prompt approvals and
flexible prepayment privileges.
About The Brand Factory:
Headquartered in Toronto, The Brand Factory is a full-service
advertising and digital agency. We combine the strategic approach of a
consultancy with a world-class creative agency and back it with
end-to-end digital capabilities under one roof. We are expert
storytellers who always look to disrupt the norm and find new ground
for our clients' brands. More information can be found at www.thebrandfactory.com.
About CMLS Financial Ltd.
CMLS Financial is one of Canada's largest independently owned mortgage
lenders, with offices across the country. Founded in 1974, the company
currently originates over $2 billion of commercial mortgage investments
each year and has a portfolio under administration exceeding $6
billion. Residential mortgages are available to Canadian homeowners
exclusively through CMLS Financial's mortgage broker affiliates. More
information about Canada's Mortgage Company™ can be found at www.cmls.ca.
SOURCE: The Brand Factory
For further information:
Joseph Sulpizi, President