The Brand Factory launches new Residential Mortgage brand for leading commercial lender CMLS Financial

TORONTO, May 14, 2013 /CNW/ - Toronto-based advertising and digital agency The Brand Factory was selected by CMLS Financial, one of Canada's largest independent mortgage lenders, to champion the launch of their new residential mortgage division. After a competitive agency review, The Brand Factory was chosen to provide strategic insights and branding initiatives for the CMLS Financial move into residential mortgages.

The creative launch campaign, which broke earlier this month, includes a comprehensive new website, print and digital advertising, and a full array of collateral support materials for mortgage brokers, and CMLS Financial staff. The Brand Factory's efforts also extended to designing the look of the company's six new offices across Canada.

"With their proven success as a commercial lender, CMLS Financial had a tremendous advantage when establishing a residential mortgage division," says Joseph Sulpizi, President of The Brand Factory. "We positioned CMLS Financial as 'Canada's Mortgage Company™' to reflect their strong position in the Canadian market and create a new image for their exciting offering for Canadian homeowners."

Working exclusively with a network of mortgage broker affiliates, CMLS Financial offers a comprehensive range of competitive mortgage options, including Fixed and Adjustable rate mortgages with prompt approvals and flexible prepayment privileges.

About The Brand Factory:
Headquartered in Toronto, The Brand Factory is a full-service advertising and digital agency. We combine the strategic approach of a consultancy with a world-class creative agency and back it with end-to-end digital capabilities under one roof. We are expert storytellers who always look to disrupt the norm and find new ground for our clients' brands. More information can be found at

About CMLS Financial Ltd.
CMLS Financial is one of Canada's largest independently owned mortgage lenders, with offices across the country. Founded in 1974, the company currently originates over $2 billion of commercial mortgage investments each year and has a portfolio under administration exceeding $6 billion. Residential mortgages are available to Canadian homeowners exclusively through CMLS Financial's mortgage broker affiliates. More information about Canada's Mortgage Company™ can be found at

SOURCE: The Brand Factory

For further information:

Joseph Sulpizi, President


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