Collection includes both cabin-chic apparel and home décor for the
MISSISSAUGA, ON, May 16, 2013 /CNW/ - Target Canada is pleased to
announce a new exclusive partnership with Beaver Canoe, a member of the
Roots Canada family. The Beaver Canoe for Target collection will
consist of apparel items for the entire family, as well as home décor
products, a first for the Beaver Canoe brand. The apparel collection
will launch in Target stores across Canada Sept. 8, 2013, with the home
collection hitting stores on Sept. 15. This partnership marks Roots
second exclusive collection with Target in Canada.
"Our first collaboration with Target was such a valuable opportunity for
us as we were able to make Roots more accessible to Canadians," said
Michael Budman, co-founder, Roots, alongside co-founder Don Green. "We
are looking forward to continuing our relationship with Target through
the launch of the new Beaver Canoe collection, a brand that carries
such a nostalgic feeling for Canadians. The Roots brand has its
heritage in both home and apparel; however, this marks the first time
Beaver Canoe has entered the home and decor category, so it's a very
exciting time for us."
Founded in 1982 as part of Roots Canada, Beaver Canoe brings a modern
take on adventurous living and is inspired by rustic Canadian heritage.
"We are proud to announce our partnership with Beaver Canoe, a classic
Canadian brand that so many Canadians know and love," said John
Morioka, senior vice-president, merchandising, Target Canada. "After a
successful partnership with Roots, we are excited to see our
relationship evolve and to be able to offer our guests a new line that
combines style with functionality at an affordable price."
The Beaver Canoe for Target apparel collection consists of functional
pieces including hoodies, sweatshirts, t-shirts, track pants and
long-sleeve tops for toddlers to adults, as well as outerwear and
accessories for men and women. Prices range from $7.99 to $99.99.
Diane Bald, design director at Roots Canada, is the visionary behind the
new Beaver Canoe for Target home collection which incorporates a
balance of style and purpose. It is made up of more than 65 pieces,
including furniture, pillows, lighting, frames, vases and candles and
prices range from $7.99 - $99.99.
"Working closely with Target, we created a line we are really proud of.
Perfect for fall, the collection draws inspiration from the Canadian
outdoors, specifically Algonquin Park," said Bald. "It's a mix of
rustic and modern, so you can enjoy the coziness of the cottage in the
comfort of your own home all year long."
The Beaver Canoe for Target collection will be available in stores this
fall and throughout 2014. For more information, visit www.target.ca.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832
stores - 1,784 in the United States and 48 in Canada - and at
Target.com. Since 1946, Target has given 5 percent of its profit
through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target's commitment
to corporate responsibility, visit target.ca/corporateresponsibility.
SOURCE: Target Canada
For further information:
Tamar Nersesian, Target Public Relations, (289) 261-0145
Target Media Hotline, (612) 696-3400