OTTAWA, Nov. 12, 2013 /CNW/ - Leading Canadian brand We-Vibe® recently announced the results of a new survey that shows what men and
women really want from an intimate relationship - and it is not as
complicated as most couples might expect.
According to the new poll, conducted by International Communications
Research (ICR) and supported by the makers of We-Vibe, three out of
five (59%) men and women simply want their sex lives to be more playful
"Playfulness, humour and laughter can help couples maintain strong
bonds, as they work as conflict resolution strategies and stress
reducers," says Dr. Wendy Walsh, author of "The 30-Day Love Detox," among other books on relationships.
"These qualities can also enhance a sexual relationship, helping
couples to maintain a balance of excitement and interest in one
For couples looking for a more playful experience in their sex lives,
We-Vibe is launching the next generation the world's number one selling
couples' massager - We-Vibe 4. Worn by women while making love, We-Vibe
4 allows couples to experience a new level of shared pleasure. Created
by Ottawa-based Standard Innovation, the We-Vibe product line is
recommended by leading relationship and sexual health experts
"The big issue is sexual communication. Most of the people in this new
survey (81%) want a better sex life but only a third have ever broached
the topic of expanding their sexual script," Dr. Walsh said. "Two
things often happen in long-term monogamy. First, the sexual script is
narrowed to the point that couples are barely playing two bars with
their instrument, and secondly, once the old script loses its efficacy,
one partner checks out and the couple becomes trapped in a low desire/
high desire stand off. Both of these issues can be addressed using a
product such as We-Vibe 4."
According to Dr. Walsh, introducing a sexual wellness product like
We-Vibe 4 is an ideal way for couples to intensify a playful and
passionate experience. For those who don't know how to start the
discussion, We-Vibe is introducing an inspirational booklet called The We-Book of Delights. Found on we-vibe.com, the new guide helps couples communicate their wants and needs and
includes tips like how to introduce a vibrator into a relationship.
More About We-Vibe 4
From the makers of the world's number one selling couples vibrator,
We-Vibe 4 is based on the original We-Vibe concept - she wears it
during sex for extra stimulation and together both partners share the
vibe. Designed and tested by sexual health and wellness experts,
We-Vibe 4 is completely re-engineered with a new form and fit to take
couples to new heights of intimate pleasure. It's the most advanced
couples sexual health product ever created.
We-Vibe 4's new compact ergonomic form fits her contours, while two
powerful yet quiet motors provide intense stimulation. New features
include: an advanced remote control with intensity control, new Echo Vibe mode that takes advantage of We-Vibe 4's two independent motors, and
soft silky-smooth silicone for an improved touch and feel.
Available in two colours: purple and pink, We-Vibe® 4 is completely
enclosed in medical-grade silicone making the product truly waterproof
for fun in more places like the shower or bath and has an eco-friendly
USB rechargeable battery. Given the emphasis on approachable design and
high quality, body-safe materials, the We-Vibe product suite has the
backing of leading medical doctors sexologists and couples' therapists
including Dr. Mary Jane Minkin of Yale University and the "Steve Jobs
of Sex Advice," Dr. Marty Klein.
Now is the time to insert the fun your relationship needs in the
bedroom. Retailing for $159.99 CAD, We-Vibe 4 is available for purchase
on we-vibe.com and at retailers in 50+ countries around the world.
More About the New Poll
The new survey, conducted by ICR supported by the makers of We-Vibe,
included 500 men (n=255) and women (n=245) ages 25-55 who were in a
relationship. Participants were polled via phone from August 21st to September 1st.
About the We-Vibe brand
We-Vibe is a world leader in designing and manufacturing high-quality,
body-safe, eco-friendly intimate products. The original and signature
couples' product, We-Vibe, quickly became the fastest selling sexual
wellness product of its type in history. We-Vibe also offers a line of
solo-use products including the Thrill by We-Vibe™, Touch by We-Vibe™
and Tango by We-Vibe™. We-Vibe products are currently available in
thousands of retail locations in over 50 countries. We-Vibe is from
Standard Innovation®, a Canadian company dedicated to shaping the
future of sexual health and wellness.
SOURCE: Standard Innovation Corporation
For further information:
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