Survey Reveals the Power of Play in a Couple's Relationship - New Couples Massager Launched to Inject More Fun Into Intimacy

OTTAWA, Nov. 12, 2013 /CNW/ - Leading Canadian brand We-Vibe® recently announced the results of a new survey that shows what men and women really want from an intimate relationship - and it is not as complicated as most couples might expect.

According to the new poll, conducted by International Communications Research (ICR) and supported by the makers of We-Vibe, three out of five (59%) men and women simply want their sex lives to be more playful and fun.

"Playfulness, humour and laughter can help couples maintain strong bonds, as they work as conflict resolution strategies and stress reducers," says Dr. Wendy Walsh, author of "The 30-Day Love Detox," among other books on relationships. "These qualities can also enhance a sexual relationship, helping couples to maintain a balance of excitement and interest in one another."

For couples looking for a more playful experience in their sex lives, We-Vibe is launching the next generation the world's number one selling couples' massager - We-Vibe 4. Worn by women while making love, We-Vibe 4 allows couples to experience a new level of shared pleasure. Created by Ottawa-based Standard Innovation, the We-Vibe product line is recommended by leading relationship and sexual health experts worldwide.

"The big issue is sexual communication. Most of the people in this new survey (81%) want a better sex life but only a third have ever broached the topic of expanding their sexual script," Dr. Walsh said. "Two things often happen in long-term monogamy.  First, the sexual script is narrowed to the point that couples are barely playing two bars with their instrument, and secondly, once the old script loses its efficacy, one partner checks out and the couple becomes trapped in a low desire/ high desire stand off. Both of these issues can be addressed using a product such as We-Vibe 4."

According to Dr. Walsh, introducing a sexual wellness product like We-Vibe 4 is an ideal way for couples to intensify a playful and passionate experience.  For those who don't know how to start the discussion, We-Vibe is introducing an inspirational booklet called The We-Book of Delights.  Found on, the new guide helps couples communicate their wants and needs and includes tips like how to introduce a vibrator into a relationship.

More About We-Vibe 4

From the makers of the world's number one selling couples vibrator, We-Vibe 4 is based on the original We-Vibe concept - she wears it during sex for extra stimulation and together both partners share the vibe. Designed and tested by sexual health and wellness experts, We-Vibe 4 is completely re-engineered with a new form and fit to take couples to new heights of intimate pleasure. It's the most advanced couples sexual health product ever created.

We-Vibe 4's new compact ergonomic form fits her contours, while two powerful yet quiet motors provide intense stimulation. New features include: an advanced remote control with intensity control, new Echo Vibe mode that takes advantage of We-Vibe 4's two independent motors, and soft silky-smooth silicone for an improved touch and feel.

Available in two colours: purple and pink, We-Vibe® 4 is completely enclosed in medical-grade silicone making the product truly waterproof for fun in more places like the shower or bath and has an eco-friendly USB rechargeable battery. Given the emphasis on approachable design and high quality, body-safe materials, the We-Vibe product suite has the backing of leading medical doctors sexologists and couples' therapists including Dr. Mary Jane Minkin of Yale University and the "Steve Jobs of Sex Advice," Dr. Marty Klein.

Now is the time to insert the fun your relationship needs in the bedroom. Retailing for $159.99 CAD, We-Vibe 4 is available for purchase on and at retailers in 50+ countries around the world.

More About the New Poll

The new survey, conducted by ICR supported by the makers of We-Vibe, included 500 men (n=255) and women (n=245) ages 25-55 who were in a relationship. Participants were polled via phone from August 21st to September 1st.

About the We-Vibe brand

We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. The original and signature couples' product, We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. We-Vibe also offers a line of solo-use products including the Thrill by We-Vibe™, Touch by We-Vibe™ and Tango by We-Vibe™. We-Vibe products are currently available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.

Facebook: We-Vibe
Twitter: @wevibe


SOURCE: Standard Innovation Corporation

For further information:

To see what the buzz is about, please contact:
Dana Fields, Fields Communications: 416-930-1075 or

In Quebec, please contact: 
Tuti Do, REV Communications: 514-331-8837 or

Profil de l'entreprise

Standard Innovation Corporation

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