"Subway Guy" Jared Fogle unveils Canada's new Commit to Fit Ambassador

Courtney Belanger joins Jared on a cross-Canada tour challenging 100,000 Canadians to Commit to Fit

TORONTO, June 20, 2012 /CNW/ - Last year, SUBWAY® Restaurants launched a nationwide search for Canadians to follow in Jared Fogle's footsteps. Today, SUBWAY® Commit to Fit Ambassador Courtney Belanger joins Jared to kick off a cross-Canada tour unveiling the newest healthy living initiative from SUBWAY® Canada: The SUBWAY Commit to Fit Pledge.

"At SUBWAY® Restaurants, it's our mission to fuel every Canadian's active, healthy lifestyle." said Kathleen Bell, Co-Director of Marketing for SUBWAY® Canada. "The Commit to Fit pledge is our way of encouraging Canadians to kick-start that lifestyle. We're asking 100,000 Canadians to simply put their hands up and say that they're ready to make a change."

Consumers can take the pledge on the SUBWAY® Canada Facebook page at Facebook.com/SubwayCanada.

For Courtney Belanger of Milton, Ontario, that commitment began 21 months and 120 pounds ago.

"Five words changed my life," explains Courtney. "When my daughter asked: 'can we go swimming tonight?', and I was too ashamed to go out in a bathing suit. I knew something had to change. That was the moment I changed the way we lived - including swapping Friday Pizza Nights for Friday SUBWAY® nights."

Once Canadians take the Commit to Fit Pledge, they can also record individual Acts of Fitness that celebrate their daily accomplishments in the categories of Wellness, Fitness and Nutrition. Just for taking the Pledge, Canadians are eligible to win a $10,000 cash prize and $500 in SUBWAY Gift Cards.

The Commit to Fit Pledge will be live until September 30, 2012.

Courtney will be joined on her Commit to Fit mission in Quebec by her French Canada equivalent, SUBWAY® Commit to Fit Ambassador Carl Savard, who will also join Jared for appearances in the Quebec market.

Dates to Remember

Fans across the country can meet Jared and Courtney at the following appearances. At each appearance, they'll be challenging local residents to take the Pledge and conduct local Acts of Fitness:

  • June 21 (Ottawa) ByWard Market: 11:30am-1:00pm (Courtney Belanger and Jared Fogle)
  • June 23 (Halifax) Halifax Shopping Centre: 11:30am-1:00pm (Courtney Belanger and Jared Fogle)
  • July 14 (Regina) Cornwall Centre: 11:30am-1:00pm (Courtney Belanger and Jared Fogle)

About SUBWAY® Restaurants

SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with more than 34,600 restaurants in 98 countries and more than 2,600 restaurants in Canada.  In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.subway.ca.

SUBWAY® is a registered trademark of Doctor's Associates Inc.


For further information:

Amanda Gun-Munro / Victoria Parrell
Veritas Communications
416-955-4580 / 416-955-4574

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