New monthly sales record makes 2011 second best year in company history.
MISSISSAUGA, ON, Jan. 4, 2012 /CNW/ - Subaru Canada, Inc. is pleased to announce a new all-time sales record
for the month of December. Sales climbed to 2,493 units, up 6.2 percent
over last December. These record-breaking results helped Subaru Canada
reach its grand total of 26,984 units sold for the year, enabling 2011
to become the second best year in Subaru Canada's history.
With Subaru's brand new 2012 Impreza just released earlier in the month,
it was also a record December for this model. With 991 units sold,
sales were up a whopping 93.9 percent over the same period last year.
Sales of the 2012 WRX STI also reached 170 units, up by 6.3 percent
over last December.
"We're very proud of these results, achieved in spite of the extra
challenges faced by Japanese manufacturers after the devastating
tsunami last March," said Shiro Ohta, president and CEO of Subaru
Canada, Inc. "We've also recently learned that the IIHS (Insurance
Institute for Highway Safety) has recognized us again as the only
manufacturer with a 2012 TOP SAFETY PICK winner for all models. This
year's results reflect the fact that consumers have a lot of confidence
in the value and safety that is built in to every Subaru vehicle."
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada.
SOURCE Subaru Canada Inc.
For further information:
Joe Felstein or Julie Lychak
Media Relations, Quebec Region