TORONTO, June 7, 2012 /CNW/ - Canada's first national conference for
sponsorship marketers has a new name and a new look: Sponsorship
The Sponsorship Report is proud to have pioneered professional
development for sponsorship in Canada. In 1997, it launched Selling Sponsorships: Strategies for Success®, a one-day conference on sponsorship sales.
In 2004, responding to a need for a more strategic look at sponsorship,
The Sponsorship Report launched Strategic Sponsorship Marketing: The Canadian Summit®, a two-day national conference that has featured sessions led by some of
the world's most sought-after professionals.
Now, Sponsorship Toronto
This year, Strategic Sponsorship Marketing: The Canadian Summit® has been rebranded Sponsorship Toronto. The legacy name, relevant in
2004, no longer accurately represents one of the conference's great
strengths - the country's premier professional development conference
for sponsorship marketers anchored in the heart of Canada's business
"The rebranding exercise certainly benefited from the sage advice of
Jody Larose Sponsorship and Marketing Alliances Inc.," said Mark
Sabourin, Publisher of The Sponsorship Report. "Jody's insights helped
keep the process steered in the right direction."
With the new brand comes a new website: www.sponsorshiptoronto.com, which has now begun to feature rolling announcements of the
world-class presenters who will gather October 16 and 17, 2012 at the
Grand Hotel and Suites in Toronto. They include:
Jeremy Lockhorn, Vice President, Emerging Media, Razorfish
David Barnes, VP, Advertising and Sponsorship, Corporate Communications,
American Express Canada
Colin Campbell, Director, Corporate Partnerships, National Hockey League
Bill Cooper, Chief Operating Partner, Twentyten Group
Stephen Ilkiw, Manager, National Sponsorships PwC Canada
More presenters will be announced over the coming weeks.
Image with caption: "SPONSORSHIP TORONTO: A new look for Canada's national sponsorship conference (CNW Group/The Sponsorship Report)". Image available at: http://photos.newswire.ca/images/download/20120607_C7002_PHOTO_EN_14866.jpg
SOURCE The Sponsorship Report
For further information:
Mark Sabourin, The Sponsorship Report, 705-653-1112, email@example.com