Over 300% Growth in Uniques Offering a Whole New Level of Reach to
MONTREAL, Oct. 22, 2013 /CNW Telbec/ - SourceKnowledge, the leading video advertising private exchange in Canada, has seen its
rank dramatically increase in delivering online video advertising by
comScore, the global leader in digital measurement and analytics.
Since the previous comScore ranking in December 2012, unique visitors on
the SourceKnowledge exchange have grown by 347% to 9.8 million uniques
in Canada and 81 million uniques in the US.
This solidifies SourceKnowledge's position as one of the largest video
advertising exchanges in Canada offering advertisers and brands access
to one of the most significant pools of programmatic video inventory.
What remains unchanged is the importance placed on transparency and
viewability with SourceKnowledge continuing to apply the OpenVV code to
measure video viewability across its entire exchange.
SourceKnowledge is the leading video advertising private exchange in Canada. Brands and
agencies trust SourceKnowledge to offer the largest video ad inventory,
ensure brand safety and viewability, as well as push the envelope for
multi-platform presence by being the authority on emerging technologies
such as Connected TV. SourceKnowledge reaches 9.8 million unique users
in Canada and 81 million unique users in the United States. Founded in
2009, SourceKnowledge is located in Montreal with clients around the
For more information about comScore visit comScore.com
For more information about OpenVV visit openvv.org.
For further information:
Deborah Kilpatrick, 514-935-9419