SOREL Gets Set for Action During the 2013 Whistler Film Festival

LONDON, ON, Dec. 3, 2013 /CNW/ - SOREL brings a unique duality as a rugged outdoor outfitter and global style force to the 13th Annual Whistler Film Festival. Needing to be fashionable and functional to navigate the village streets at festival time, being the official footwear sponsor of the 2013 Whistler Film Festival came naturally. SOREL is giving fans the opportunity to get festival updates from the Sparks Twins on Facebook and, participate in #SORELfestivalstyle on Pinterest and be rewarded for their style on the streets of Whistler.

"SOREL is excited to participate in Whistler Film Festival for a second year," said Heidi Janzen, Brand Marketing Specialist for SOREL. "We are happy to extend our involvement to our fans and excited to be part of an amazing event that continues to carve out a space for SOREL where our presence has a global impact."

The Sparks Twins
SOREL's Whistler Style Ambassadors, the Sparks Twins, will accompany SOREL for a second year to provide real-time updates and coverage of the festival. The Toronto born fashionistas have gathered a following around their blog that has developed into a platform featuring local events, designers, outfits as well as photography. The dynamic duo has been featured on style segments for MuchMusic, Fashion Television, BOLD and FLARE magazine. The Twins say, "We have watched SOREL develop into a fashion forward brand; where practicality meets style. As fashion lovers, we are thrilled to be travelling back to the slopes as the official Whistler SOREL Style Ambassadors."

SOREL fans at home can get involved by going on Pinterest to see the #SORELfestivalstyle board created by the Sparks Twins. We encourage fans to re-pin their favourite SOREL styles, create their own board and use the hashtag #SORELfestivalstyle. Having great style could score some lucky fans SOREL boots. We will take #SORELfestivalstyle on the village streets to reward unsuspecting Whistler attendees for their great style. Whether you are hitting the slopes or going to a screening, the Sparks Twins are on the look out for great style day and night.

Founded in Canada in 1962, SOREL brings the spirit and heritage of expertly crafted boots to the modern world of fashion where they inspire a new generation of doers, builders and creators. And though SOREL makes more than just boots, there's a boot in everything SOREL makes. From light and airy sandals to full-coverage snow boots, SOREL combines felt, wool, premium leather and flawless construction with people who aren't afraid to get their boots dirty. For more information, visit

SOURCE: Sorel Whistler Film Festival

For further information:

Heidi Janzen
SOREL Marketing Specialist

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Sorel Whistler Film Festival

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