Sign a "Pre-Cup" before you roll up: Stakes are higher in 50th anniversary edition of Tim Hortons RRRoll Up the Rim to Win

Restaurant chain's coffee contest is back with more than $57 million in RRRoll Up the Rim to Win prizes across North America

DUBLIN, OH, Feb. 17, 2014 /CNW/ - During RRRoll Up the Rim to Win, coffee is more than a beloved hot beverage, it's a chance to win from more than $57 million in cash and prizes. And now with a new Bonus Roll for Tim Hortons 50^th anniversary, it's as good a time as any to help friends have fun by serving up a Tim Hortons "Pre-Cup" before rolling for amazing prizes.

During RRRoll Up the Rim to Win, Tim Hortons Cafe & Bake Shop guests have the opportunity to instantly win prizes with the purchase of any hot beverage.  RRRoll Up the Rim to Win prizes for 2014 include 40 grand prizes, featuring a new 2014 car, 100 $5,000 Visa prepaid cards, 25,000 $100 Tim Cards and millions in coffee and food prizes. With the RRRoll Up the Rim Bonus Roll, guests also have the chance to win 10 additional 2014 new car prizes.

"Roll Up the Rim to Win is our big way of saying thank you to our loyal guests. It's a celebration, and we're offering a new fun way to keep friends, family and colleagues happy," said Mike Meilleur, executive vice president, Tim Hortons U.S.

Meilleur added that the brand created the fun and friendly Pre-Cup for friends to share if they treat each other to a coffee this Roll Up season.

Guests can create a Pre-Cup for their friends, family or colleagues on www.rolluptherimtowin.com which can be printed, downloaded and emailed, or created online and shared through Facebook. Friends who serve and accept a Pre-Cup using Facebook will be added to the Pre-Cup Gallery, where guests can view each other's Pre-Cups.

"It's all in good humor, but it just may help to solve a moral dilemma between close friends," Meilleur said.

Want to avoid a Pre-Cup altogether?  RRRoll Up Roulette is also back. Visit www.rolluptherimtowin.com now until March 16, 2014, to spin the wheel for a chance to win even more prizes, including two grand prizes of a 2014 car, 28 prizes of "Free Coffee for a Year", 28 Napoleon Gourmet Grills and 560 $25 Tim Cards.  Guests can enter every day to earn badges and points to be eligible for the VIP Extra Day of Play on March 19, 2014 and a chance to win an additional VIP prize of a new car.

RRRoll Up the Rim to Win runs at Tim Hortons restaurants across Canada and the United States from February 17 until April 25, 2014, or until cup supplies last. Prizes may be claimed until May 18, 2014. Visit www.rolluptherimtowin.com or a Tim Hortons location near you for contest rules and regulations, prizing information and more.

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of November 7, 2013, Tim Hortons had 817 restaurants in the United States and 4,350 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).

SOURCE: Tim Hortons

Media Contact:
Brynn Burton
Manager, Public Relations U.S.
Tim Hortons Cafe & Bake Shop
Phone: [phone]
Email: [email protected]