Show Us Your Selfie! The Farley Foundation Launches "My Pet & I Selfie Week" in Celebration of Over 5,000 People & Pets Assisted

MILTON, ON, May 12, 2014 /CNW/ - Say "Cheese!" The Farley Foundation is launching a week-long contest in celebration of surpassing $2 million in disbursements to assist well over 5,000 people in need with the non-elective veterinary care of their sick/injured pets. Submit a photo of yourself with a pet during the Farley Foundation's "My Pet & I Selfie Week" (May 12 – 16) for a chance to win one of three free plush Farley toys.

Enter our contest by taking a photo of yourself with your pet(s) and post it to the Farley Foundation Facebook page at or, email your photo to

The Farley Foundation will announce three winners on May 21 at 1 p.m. via Facebook. The owner of the "funniest", "cutest" and "overall best" My Pet & I Selfies" will each receive a gorgeous, super plush Farley toy. Designed by the creator of the Farley character and the internationally syndicated comic strip For Better or For Worse®, this plush toy is approximately 15" x 11" and is a gorgeous embodiment of Lynn Johnston's infamous English sheep dog. Help us spread the word about the Farley Foundation and help us celebrate the human-animal bond by sending us your "My Pet & I Selfie"!

The Farley Foundation will post the best "My Pet & I Selfies" on our web site at For full contest details, please visit

Established in 2002 by the Ontario Veterinary Medical Association, the Farley Foundation assists low-income pet owners by subsidizing the non-elective veterinary care of the pets that mean the world to them. Applications for Farley Foundation funding are made through veterinary clinics. Anyone concerned about the health of their pets should seek the assistance of their regular veterinarian.

Funding eligibility: Seniors receiving GIS, disabled individuals receiving either ODSP or CPP Disability, Ontario Works recipients, pets belonging to seniors' care facilities, and women at risk of abuse who have entered a Violence Against Women (VAW) shelter (SafePet participants). Other conditions apply. For full details, speak with your veterinarian or visit

See testimonials, and a breakdown of the over 5,000 people and pets we've assisted at

SOURCE: The Farley Foundation

For further information: Media inquiries only: Nadia Vercillo, Manager of Development & Public Relations, 416.231.1591 or

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The Farley Foundation

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