Shaw Media announces new lifestyle brand to join its top-ranked specialty portfolio

DTOUR™ Launches Fall 2013

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TORONTO, June 5, 2013 /CNW/ - From the broadcaster behind some of the most-watched specialty channels in Canada* comes an eye-opening new lifestyle channel - DTOUR™. Shaw Media is expanding its roster of thriving lifestyle services on August 26, 2013 to include DTOUR™, a brand new channel that will bring those with a lifelong passion for new experiences a fresh perspective on the world they think they know.

"Shaw Media is a long-standing leader in specialty television and home to the most sought-after lifestyle brands," said Barb Williams, Senior Vice President, Content, Shaw Media. "Our steadfast commitment to bringing Canadians the best in entertainment is the motivation behind DTOUR™. It is a significant addition to our robust portfolio of channels, taking Canadians behind the scenes and beyond the everyday with a diverse lineup of exclusive content."

Shaw Media boasts four of the top 10 specialty channels for A25-54, and five of the top 10 for W25-54*, the strongest presence in the top 10 against all competitors in the industry. DTOUR™ joins the company's successful lineup of lifestyle services including HGTV, Food Network, SliceTM and DIY Network.

There's a time in everyone's life when they're ready to take a DTOUR™. This new channel will lead viewers off the beaten path with exciting, eye-opening programming that reveals the drama, entertainment and ideas behind the everyday and the extraordinary. Led by the most engaging personalities, the channel's exclusive content will broaden horizons and fulfill ongoing curiosity.

This fall DTOUR™ introduces the young at heart to big personalities and powerful experiences as classic rock legend Bret Michaels creates miraculous mobile mansions in Rock My RV with Bret Michaels, a retired combat veteran and his wife test their relationship and survival skills in Get Lost (WT) and Anthony Melchiorri whips hotels back into shape in Hotel Impossible.

Highlights from DTOUR™'s upcoming roster of exclusive programming includes:

Rock My RV with Bret Michaels
Follow classic rock legend Bret Michaels as he transforms ordinary recreational vehicles into the most miraculous mobile mansions on the road. RV owners are dreaming up their ideal vacations, but they often find their "home on wheels" isn't capable of making their dream trips come true. That's where Bret and his design team come in - from transforming a tired 1973 Winnebago family heirloom into a state-of-the-art road warrior, to retrofitting a brand new RV to a tailgating behemoth that blows every other vehicle off the road.

Hotel Impossible 
Competition is fierce in the hotel business. Online sites like Trip Advisor can kill a business' reputation with one bad review. Staff are untrained, surly or apathetic in a profession that lives or dies on service. So what's a struggling hotel operator to do? Hire Anthony Melchiorri, one of the most sought after hotel "fixers". His no-nonsense approach can turn any establishment around in weeks, from updating the décor to managing the debt - and he plans to do just that.

Get Lost (WT)
A Special Forces retired combat veteran and journalist husband and wife duo are dropped somewhere unknown, in the middle of nowhere, and must do whatever it takes to survive in the wild until they find their way back to civilization.

Mysteries at the Museum
Host Don Wildman scours local archives, storefront collections and the hallowed halls of stately institutions to find extraordinary relics at the heart of tales that shock and amaze. These objects and artifacts reveal hidden secrets and celebrate the past.

Burger Land
In this docu-style series, host George Motz meets America's best hamburger creators, tours their establishments and finds out what goes into making their burger one of the best in the land. In each episode, three of these burger classics George has encountered before, but the fourth hamburger is a new burger experience for George - a burger he's never tried before but that comes highly recommended by one of George's local burger experts.

Airport 24/7: Miami
This is an all-access pass to the intense and dramatic world of Miami International Airport, as told through larger-than-life characters whose jobs it is to keep one of America's largest airports running around the clock. MIA is considered a Category X airport, a prime target for terrorist threats. With 38 million passengers a year it's an airport the size of a small city, and something is always bound to happen. Fuel fire, smuggling rings, medical emergencies, sting operations, aircraft malfunctions and more - if you think you know life in an airport, you haven't seen anything yet.

Bizarre Foods with Andrew Zimmern
Chef, writer and culinary explorer Andrew Zimmern gives us a taste of the world's different cultures by serving up what the locals eat. Andrew goes deeper into experiencing the unusual food practices that even he never knew existed. He gets involved sourcing and preparing his food while encountering extreme climates, rough terrain and off the beaten path locations. Andrew takes on personal journeys to find meaningful connections to people and their cuisine, from the most remote corners of the earth to locations right in his own backyard.

*BBM Canada PPM Data, Dec 31/12 - May 5/13 (A25-54, W25-54)

DTOUR™ is a Shaw Media Network.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE: Shaw Media

For further information:

For media inquiries, please contact: 

Sarah Stevens 
Publicist, DTOUR™
Shaw Media 
416-324-7471 
sarah.stevens@shawmedia.ca 

Jaclyn Atwood-Powell
Senior Manager, Publicity, Lifestyle Channels
Shaw Media
416-966-7293
jaclyn.atwood@shawmedia.ca

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