18 Cyclists to ride coast to coast across Canada
VANCOUVER, Sept. 3, 2014 /CNW/ - As they dip their rear wheels in the
Pacific Ocean in White Rock, BC on Thursday, September 4, 18 cyclists
will embark on a journey across Canada to raise funds and awareness for
children living with and beyond cancer.
The Sears National Kids Cancer Ride (SNKCR) is the world's longest
charitable cycling event on behalf of childhood cancer. When the
cyclists arrive in Halifax on Saturday, September 20 for the ceremonial
front wheel dip in the Atlantic, they will have covered over 7,000 km.
Relay cyclists will also join the national riders as they cycle relay
style across Canada, stopping in communities across the country, all
united in the goal to improve the quality of life for children affected
"The Sears National Kids Cancer Ride supports a fundraising initiative
that holds great meaning for our customers and associates across
Canada," said Doug Campbell, President and Chief Executive Officer,
Sears Canada. "Over the past 60 years Sears has been committed to
serving Canadian families, and no family should have to hear the words
'your child has cancer.' Whether you ride, volunteer or donate, you are
playing an active role in a greater effort to increase the survival
rate of children with cancer in the future."
The Sears National Kids Cancer Ride funds programs that improve the
lives of children living with cancer as well as those recovering from
the physical and emotional scars that can be part of survivorship. With
a 100% donation model, over $7 million has been raised and donated
since 2008, and money raised this year will again be used to fund both
national and provincial pediatric hematology and oncology research
"Money raised is critical in helping fund programs that can improve the
survival rates and the quality of life for children fighting this
horrible disease," said Jeff Rushton, Co-Founder and passionate
volunteer of Coast to Coast Against Cancer Foundation (CTCACF), a
volunteer-based registered Canadian charitable foundation focused on
improving health outcomes and quality of life of children and families
impacted by cancer. "With each kilometer pedaled, collectively we will
enrich the quality of life of Canadian children burdened by this
Each year, about 1,400 children are diagnosed with cancer and it is the
leading cause of disease-related death in children in Canada.
Childhood cancers are very different from adult cancers and rarely
benefit from general cancer research. The detection and treatment of
childhood cancer places unique demands on our healthcare system.
For more information, to register as a rider or a volunteer, or to make
a donation, visit www.SearsNationalKidsCancerRide.com or call 1.866.381.4446.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
176 corporate stores, 222 Hometown stores, over 1,300 catalogue and
online merchandise pick-up locations, 96 Sears Travel offices and a
nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
About Coast to Coast Against Cancer Foundation
As Canada's only national charity devoted to fighting childhood cancer,
Coast To Coast Against Cancer ensures 100% of receiptable funds raised
go toward improving the survival rate and quality of life of children
and their families impacted by cancer. Funds are raised by conducting
memorable events that encourage active and healthy lifestyles. From
cycling rides to team-building activities, children across the country
benefit from the generous support of our sponsors, participants, donors
and volunteers. www.beyondkidscancer.ca
SOURCE: Sears Canada Inc.
For further information:
Contact for Media:
Sears Canada, Corp Communications