ScoreMobile® Comes To Kindle Fire

- Developer delivers tablet-optimized version of one of the world's most popular free sports apps

TORONTO, May 14, 2012 /CNW/ - Score Media Inc. (TSX: SCR) today announces the launch of a tablet-optimized version of its hugely popular ScoreMobile app for Kindle Fire.

Already available for the iPad and BlackBerry PlayBook as well as for iPhone, BlackBerry, Android and Windows Phone smartphones, ScoreMobile has become a must-have app for sports fans, reaching more than 3.6 million unique users each month.

And now Score Media has responded to continued demand for the app by ensuring Kindle Fire users can enjoy all of its top features.

"The Kindle Fire is an exciting new device which perfectly suits ScoreMobile," said Dale Fallon, VP Digital Products, Score Media Inc. "At Score Media, we pride ourselves on meeting the ever-evolving needs of sports fans, and we know Kindle Fire users will love the app for its ease-of-use, personalization features and breadth of sports coverage."

ScoreMobile Tablet will provide Kindle Fire users with the option to fully experience the app in both landscape and portrait modes, while offering the kind of features which have made ScoreMobile one of the world's leading free sports apps, including:

• Personalized navigation with "My Score"
• Game view offering scores, stats and Twitter streams
• Interactive live blogs during key games
• TV segments and video highlights for selected leagues
• Integrated social sharing tools

Click here for a video to see just what ScoreMobile Tablet for Kindle Fire offers.

Download ScoreMobile Tablet for Kindle Fire directly from the Amazon Appstore for Android on Kindle Fire or from Amazon.com/appstore or visit www.thescore.com/scoremobile/  to find out more.

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About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

Video with caption: "ScoreMobile for Kindle Fire". Video available at: http://www.youtube.com/watch?v=dcy3wQ_cmYs

Image with caption: "ScoreMobile for Kindle Fire (CNW Group/Score Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20120514_C7057_PHOTO_EN_13612.jpg

Image with caption: "ScoreMobile for Kindle Fire (CNW Group/Score Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20120514_C7057_PHOTO_EN_13613.jpg

For more information or to request interviews, contact:

James Bigg
Community PR Supervisor
Score Media Inc.
416-977-6787 x2366
[email protected]