RW&CO. and ELLE Launch Exclusive Holiday Dress Collection


Fashion brands team up to create a one-of-a-kind dress collection for the holidays.

MONTRÉAL, Sept. 23, 2014 /CNW Telbec/ - RW&CO. is proud to bring extra glamour to the upcoming holiday season with a limited edition dress collection created with fashion publication powerhouse ELLE. The eight dresses for the ELLE by RW&CO. collection were designed in collaboration with ELLE Canada's Fashion Director, Denis Desro and capture both brands' passion for beautifully crafted pieces. The collection will be available exclusively at RW&CO. stores across Canada as well as online on November 1, 2014.

ELLE magazine is internationally known for its fashion-forward sensibility, which is why it was an ideal partner to further enhance RW&CO.'s polished aesthetic. "Partnering with ELLE is a proud statement of our commitment to trend-right fashion as a brand," says Rita McAdam, Vice-President Marketing and Visual Presentation for RW&CO. "We pride ourselves in offering pieces that women will look and feel their best in on all occasions and we strongly believe this collection takes this philosophy to a new level. This exciting collaboration will pave the way for brands to come together in new and unconventional ways."

Blending the ELLE brand with the consumer and product knowledge of RW&CO., a well-established Canadian retailer resulted in a collection of dresses that is glamourous and accessible. "Each month, Canadian women turn to ELLE Canada magazine to find fashion and lifestyle inspiration," explains Denis Desro, Fashion Director ELLE Canada. "At ELLE, we push the boundaries of fashion and I was honoured that RW&CO. teamed up with us to do the same with this collaboration. Together, we created a modern holiday dress collection."

ELLE by RW&CO.: bringing romance and modern sensibility to holiday dressing.

"Women covet statement pieces during the holiday season—it is, after all, the perfect time to play up your wardrobe," says Ève Miron, Fashion and Merchandise Manager at RW&CO. "With his exceptional knowledge of the fashion industry, Denis helped us bring out the sexy and modern side of our brand."

The ELLE by RW&CO. collection can be divided into two unique fashion stories. The first tale is one of love and romance. Voluminous skirts of tulle and taffeta are juxtaposed with form-fitting cuts to show off the feminine silhouette. Exquisite flower and embroidery accents as well as a rich palette of black, pink and burgundy enhance the luxurious side of the collection. The second story is inspired by gothic chic. Deconstructed shapes that feature broken mirror and metal accents bring a dramatic edge to the looks. High-impact hues of black, blue and silver complement unconventional materials like double-fused crêpe, all-over sequins and 3D lace.

ELLE by RW&CO. dresses are available in sizes 00 to 14, or XXS to L and range in price from $149.90 to $169.90. The collection will be available exclusively at RW&CO. stores across Canada and online at on November 1, 2014.


RW&CO. is committed to offering accessible 'Polished Cool' city wear to men and women who take pride in looking sharp on all occasions. With curated collections of well-crafted pieces featuring a strong attention to detail, the company is dedicated to style, fit and fashion. RW&CO. also prides itself in providing every customer with an enjoyable shopping experience, tailored to perfectly fit his or her lifestyle. The company operates just under 80 retail stores across Canada and offers online shopping at


The Company is a leading ladieswear specialty apparel retailer with retail outlets throughout Canada.  The Company operates 844 stores consisting of 344 Reitmans, 141 Penningtons, 103 Addition Elle, 78 RW&CO., 68 Thyme Maternity and 110 Smart Set. The Company also operates 21 Thyme Maternity shop-in-shop boutiques in select Babies"R"Us locations in Canada.

Video with caption: "Video: Go behind the scenes of the limited edition dress collection, available exclusively at RW&CO.". Video available at:

Image with caption: "GEO TEXTURED DRESS WITH PLUNGING NECKLINE $169.90 (CNW Group/Reitmans (Canada) Limited)". Image available at:

Image with caption: "DECONSTRUCTED LACE DRESS $169.90 (CNW Group/Reitmans (Canada) Limited)". Image available at:

PDF available at:

SOURCE: Reitmans (Canada) Limited

For further information: Québec - RW&CO.,Karine Laparé,, 514.384.1140 ext. 4472; English Canada - ASC, Cynthia Yan,, 647.477.5909 ext. 24



Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .


Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.


Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.